The partnership also includes Fut7 and Beach Soccer events, featuring on-site activations and promotional giveaways.
Cassino, the sports betting brand under the Ana Gaming group, has been named the new title sponsor of X1 Brazil, the organisation that promotes one-on-one football in the country. The agreement, which runs through December 2025, grants Cassino naming rights for all competitions, exclusive rights within the betting category, and branding presence at all events throughout the year, including on-site activations and giveaway campaigns.
The sponsorship deal was signed with Grupo HMG Sports/Arena Eventos and covers not only X1 Brazil but also Beach Soccer Brasil and Futebol 7 Brasil. In addition to field branding, the partnership includes logo placement on match broadcasts, social media promotion, special activations, and other digital media deliverables.
“We’re closely monitoring the market and securing strategic partnerships aimed at strengthening the Cassino brand,” said André Viana, CEO of Cassino. “The growth of new football-related formats has opened a range of opportunities for companies like ours that want to support sport across diverse areas. We’re pleased to secure a high-profile presence at the leading event in the X1 space, and we’re confident it will be a valuable partnership for all parties involved.”
The Cassino platform will offer betting markets for all three competitions on its website (https://cassino.bet.br/).
In addition to X1 Brazil, Cassino also serves as the main sponsor of Fortaleza, one of the top football clubs in Brazil. The company is part of the Ana Gaming group, which also includes betting brands 7K and Vera.
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