Catena Media Collaborates with The Sporting News for Content Development
Catena Media and The Sporting News have entered into a three-year partnership to create content in the North American and Latin American igaming sectors, focusing on online sports betting and casino gaming.
Under this arrangement, Catena Media will produce both editorial and advertorial content, serving as the exclusive betting content partner for The Sporting News.
The main emphasis of this collaboration is the US market, given The Sporting News’s audience across various sports. The partnership will also cover select Latin American countries, namely Mexico, Argentina, and Brazil.
According to the terms of the partnership, Catena Media will develop digital content tailored for sports, casino gaming, and fantasy sports, which will be hosted on The Sporting News’s online platforms.
Ryan Harper, Catena Media Vice President North America, commented: “The Sporting News is one of the oldest names in sports publishing in the US and we’re delighted to have them as a core media partner. Their close to 45 million unique users per month give us access to a large audience that will enable us to compete directly with some of the top sports publishing companies in the world.”
Shaun Koiner, Chief Operating Officer The Sporting News, said: “No one is as passionate about quality sports content as The Sporting News is, which is why a partnership with Catena Media makes so much sense. From day one, our objectives have been aligned and we’re incredibly excited to see where this can take us, not only in the US but also as we look to expand internationally.”
