Checkd Group Enhances Growth Strategy with James Prosser Appointment

Checkd Group, a technology-driven sports betting specialist, has appointed James Prosser as Growth Consultant to bolster revenue generation ahead of a significant summer of football.

Prosser brings over 10 years of industry experience and a fresh perspective to product and content development. In his short-term role, he will focus on enhancing the user experience across all channels, optimizing product features, and streamlining customer journeys in preparation for Euro 2024. This initiative aims to introduce expanded bet types, improve user engagement, and drive higher conversion rates for Checkd’s operator partners.

Additionally, Prosser’s extensive background in the affiliate space will bring added value to various teams within Checkd Group. As the former Affiliate Director of Spotlight Sports Group and co-founder of Free Super Tips and myracing, he will contribute to diversifying traffic sources and shaping the company’s long-term strategy.

This appointment comes on the heels of the establishment of Checkd Media’s new Digital PR team, which aims to enhance organic search performance across key sites in the UK and the Americas, further strengthening Checkd Group’s market position.

James Prosser, Growth Consultant at Checkd Media, said: “I’ve long been impressed by how Checkd Group have performed predominantly through its social channels, so it was an easy decision to agree to join their team.

“To build on this success, we’re looking at taking a holistic view across all channels and diversifying traffic sources with a focus on data-driven solutions to elevate visibility and conversions. I’m looking forward to contributing to the excellent team already in place and providing additional expertise and experience to help shape the future of Checkd Group’s digital offering.”

Alex Beecham, Managing Director at Checkd Media, said: “James’ addition to our team as a dedicated Growth Consultant marks a significant milestone in our journey toward exponential growth.

“With his previous experience and expertise in the space, James is already adding value and ideas on how we can optimise the user journey and conversion touchpoints. The move should help push on our platforms ahead of the Euros and new NFL season in the U.S.”