Checkd Group has signed a long-term partnership agreement with Podium (formerly PA Betting Services), a well-established provider of pre-race and race-day racing data to the betting industry. This collaboration will support Checkd Group’s B2C affiliate business across the UK and Ireland.
The agreement comes at a critical time for Checkd Group as it intensifies its activities on its racing-focused brand, The Winners Enclosure, in preparation for major events such as the Cheltenham Festival, Aintree Grand National, and Royal Ascot later in the season.
Podium’s racing data is integrated into Checkd’s proprietary BRUNO platform, which powers both The Betting Hub app and The Winners Enclosure. These platforms offer UK punters free racing content, advice, tools, and tips.
The partnership will also focus on growing the distribution of racing data and enhancing its impact on operators’ recreational audiences within sportsbooks. The aim is to increase interest in UK and Irish racing while combining innovative technology with official data to provide operators with valuable resources.
Additionally, Checkd Group’s Automated Betting System is expected to benefit operators by simplifying the process of creating attractive accumulator (acca) bets while reducing operational costs and man-hours through automation. This system offers operators an intuitive admin tool to curate appealing acca bets, categorized by easy-to-understand themes such as favourite jockeys, trainers, last-time-out winners, and course and distance winners.
Commenting on the new partnership, Checkd’s Commercial Director, Andrew Grimshaw said: “Checkd has a proven legacy of building smart, reliable products that intelligently use historical data to help operators automate appealing bets for their recreational customer base. We are now looking forward to working with Podium in 2025 and beyond, to see how we can drive wider distribution within the racing sector.”
Podium’s Director of Commercial Partnerships, Rich Duncan added: “It’s been a pleasure working with Checkd, they have already proven their ability to drive bet placement and grow margin within the pre-match football category, and Podium truly look forward to working with them to replicate that success targeting the mass recreational market in the racing business too.”
