Defy the Odds, a startup accelerator supporting early-stage entrepreneurs in the gaming sector, has announced a partnership with Let’s Fantasy Game (LFG), an online platform dedicated to driving the growth of women’s sports through community engagement and fantasy gaming. The collaboration aims to further develop LFG’s platform, which integrates fantasy sports, custom content, and interactive community features to enhance the visibility and engagement of women’s sports.
As part of the partnership, Defy the Odds will serve on LFG’s advisory board and play a key role in advancing “Let’s F’in Give,” LFG’s philanthropic initiative focused on supporting holistic health programs for female athletes. This initiative underscores the importance of comprehensive medical support for women in sports, advocating for access to both an OBGYN and a female-focused sports medicine specialist.
LFG is currently in the final development stages of its beta platform, with plans for a launch later this year. The company is also in the process of raising a pre-seed funding round to support its continued expansion and innovation in the fantasy sports space.
“Sports can give girls an identity beyond the superficial, as it rewards effort and hard work – which is what life is about. LFG’s mission is about creating community and growing women’s sports, which basically means making the world an inviting and safe place for all,” said Adrienne Alitowski, LFG co-founder. “This collaboration is a natural fit. Defy the Odds is dedicated to mentoring and guiding the next wave of diverse—and often underserved—innovators, through relationship building, networking, raising capital and understanding of the gaming industry.”
“Defy the Odds has been instrumental with its experience and know-how in the gaming industry,” said Gary W. Marion, co-founder and CEO of LFG. “We believe there is an untapped audience looking for this type of community. As we look to launch our offering this year, our focus will be on building this community through several unique and engaging features. We are excited and believe that the time is right for a women-specific fantasy sports platform.”
“We are working with LFG because of their founders’ vision and holistic approach to building even more excitement about the importance of women’s sports,” said Paris Smith, Defy the Odds co-founder. “Gary and Adrienne share years of hands-on business experience and understand what it will take to create a successful business in this space. Based on the growing success of WNBA and other women’s sports leagues, the timing could not be any better.”
