As Bojoko continues to dominate the UK casino landscape, we sat down with Ville Saari, Bojoko’s Lead Content Manager, to uncover how casinos climb to the top of their coveted rankings. What does it take for a casino to shine, and how does Bojoko ensure its lists reflect the best gaming experiences?
What is the most critical factor that Bojoko uses to rank UK casinos?
“Our experts meticulously test each casino we review, investigating every element that could impact a user’s experience. Everything plays a role, from bonuses and their terms and conditions to the game selection, variety of payment methods, and design. We also test the responsiveness of the customer support and look at things like fees, basic interface, and, of course, how well their mobile version matches different devices. For a casino to rank high, it must demonstrate excellence in all of these key areas.”
What role do bonuses and promotions play in determining a casino’s ranking?
“Promotions and bonuses are essential and are a core portion of our rating. However, casinos must understand that it is not just about the surface level. We evaluate all bonuses in terms of their fairness and highlight all key terms and conditions. We also benchmark wagering requirements and other conditions against competitors. Casinos offering exciting bonuses with reasonable wagering requirements will rank high. Still, it will be far from enough to get into our list of the top 20 online casinos in the UK. You need to have a great, customer-friendly product that also checks all of our other boxes.”
How does a casino get the top spot on Bojoko’s selection of the best UK casinos?
“To reach the pinnacle of our rankings, casinos must offer a holistic experience. Beyond what I already mentioned, they should also have a stellar reputation for fairness, swift payouts, and proactive customer support. Everything should essentially be perfect or as close to perfect as possible. Great bonuses, great game selection, quick loading times, pretty much every payment method under the sun, and the list goes on.”
“It is also important to mention that ranking high isn’t a one-time feat. We continuously monitor performance, meaning even top casinos have to maintain excellence to hold their spot.”
How does Bojoko evaluate a casino’s game selection? Does size matter, or is it more about quality?
“We will always look at quality over quantity, but quality falters without quantity. We look for a diverse range of games from top software providers like NetEnt, Microgaming, Evolution Gaming, etc. If you have all the top game providers and add more safe UKGC-licensed developers, quantity is always a plus. The only exception is if you have a messy game lobby and there’s a struggle to find anything. However, if you have a large game library that’s somehow missing the big hitters, this will be a negative, no matter what.”
Can a casino bounce back if its ranking drops? What would you advise casinos looking to improve their standing?
“Absolutely, rankings are fluid, and casinos can certainly improve. If a casino wants to climb back up, it needs to focus on customer satisfaction and transparency. Addressing player concerns, enhancing customer support, and improving its promotions are key. Regular updates to its platform and responsiveness to feedback can make a significant impact.”