DraftKings Partners with Mindway AI on iGaming Tools

DraftKings has added Mindway AI’s Gamalyze tool to its Responsible Gaming Center as part of a collaboration focused on expanding player education resources within its igaming ecosystem. The integration introduces a behaviour-based assessment tool to DraftKings’ existing responsible gaming framework, adding an interactive component designed to support informed play.

Mindway AI’s Gamalyze differs from traditional self-assessment questionnaires by analysing user decision-making during a short simulated card game. The tool evaluates behavioural patterns rather than relying on self-reported answers, and provides individualised feedback intended to help users better understand their play habits. Within DraftKings’ igaming environment, Gamalyze is positioned as an optional educational resource rather than a diagnostic or enforcement mechanism.

The addition of Gamalyze sits alongside DraftKings’ wider set of responsible gaming tools and information, which include limit-setting features and educational content. DraftKings has stated that the integration reflects its broader approach of combining technology, research and external expertise to support responsible participation across its igaming products.

Mindway AI, which operates as part of Better Collective, develops neuroscience-informed solutions for gambling risk assessment and player protection. The DraftKings integration represents another deployment of its technology with a major igaming operator, extending the reach of its tools within regulated markets.

“Mindway AI is committed to advancing science-based tools so that players can game responsibly,” said Rasmus Kjaergaard, CEO of Mindway AI. “Integrating Gamalyze with DraftKings’ Responsible Gaming Center reflects our mutual commitment to providing customers with access to educational and personalized insights based on their own real-world engagement. Working with DraftKings signifies a proactive approach when it comes to responsible gaming and allows us to expand the reach and impact of these innovations across a broad and active customer base.”

“At DraftKings, promoting informed decision-making to our customers is central to how we engage with them, and we’re pleased to work with Mindway AI to continue such promotion,” said Lori Kalani, Chief Responsible Gaming Officer at DraftKings. “As more customers engage with tools like Gamalyze to better understand their personal play, we are continuing to enhance our culture of responsibility and innovation at DraftKings.”