DraftKings to Introduce Mobile Sports Betting in North Carolina

DraftKings Inc. has revealed its upcoming launch of the esteemed online sportsbook in North Carolina, scheduled for March 11, 2024. This launch marks a significant milestone in DraftKings’ efforts to collaborate with stakeholders and regulatory bodies within North Carolina to introduce a responsible sports betting experience. Following an agreement with NASCAR earlier in the year, DraftKings is set to expand its digital sports entertainment and gaming services to the state. Upon this launch, DraftKings Sportsbook will extend its reach to 27 states across the U.S., as well as Ontario, Canada.

North Carolina, with its rich sports heritage, is home to a significant portion of the NASCAR industry, professional NFL, NBA, and NHL teams, and numerous Division-I universities. DraftKings aims to engage sports enthusiasts in the state with several responsible betting options starting from March 11. The platform will feature an array of betting markets, including same-game parlays, in-game betting, and special odds boosts, all within a secure, regulated environment equipped with various customer protection measures.

To commemorate the introduction of legalized mobile sports betting in North Carolina, DraftKings is organizing a ceremonial first bet with the involvement of Carolina Panthers legend Greg Olsen on March 11, 2024, at the NASCAR Hall of Fame in Charlotte. The event will highlight contributions from Olsen, DraftKings Chief Commercial Officer Jeremy Elbaum, and North Carolina State Rep. Zack Hawkins.

In alignment with the launch, DraftKings is also participating in Problem Gambling Awareness Month this March, in partnership with the National Council on Problem Gambling, to raise awareness about problem gaming and available support services. DraftKings and NASCAR, both members of the American Gaming Association, are dedicated to promoting responsible gaming practices through the Have A Game Plan.® Bet Responsibly™ campaign.

North Carolina residents looking to explore the latest betting markets can download the DraftKings Sportsbook app, available for both iOS and Android devices. DraftKings emphasizes the importance of responsible betting and offers tools and resources to support this initiative. For further assistance or information on problem gaming, North Carolina customers are encouraged to contact 1-800-GAMBLER.

“With the NCAA Tournament right around the corner and the NASCAR season in full throttle, we are thrilled to be launching our top-rated sportsbook app in North Carolina,” said Matt Kalish, President, DraftKings North America. “The Tar Heel State is home to a passionate fanbase and some of the most iconic college basketball programs of all time, making this an exciting time to introduce legalized online sports betting. We’re proud to be working alongside NASCAR as our market access partner and look forward to enhancing the fan experience across North Carolina with a fun, safe and seamless sports betting product.”

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