EGT Digital In Africa: Meet The 2026 Software Supplier Of The Year

From humble origins in Sofia, Bulgaria, EGT Digital has grown into one of the most recognisable names in B2B iGaming.

Since its launch in 2020, the company has expanded globally, developing a full suite of solutions spanning casino, sportsbook, games, payments and retention tools. Along the way, it has also collected multiple industry accolades, most recently Software Supplier of the Year at the 2026 European iGaming Awards.

Now licensed in over 45 gaming jurisdictions and with a full trophy cabinet backing it, EGT is looking to make its mark on African markets by taking a strategic approach to understanding regional dynamics and creating localised content that reflects attitudes towards risk, reward and technology.

As part of this expansion, EGT Digital recently attended SiGMA Africa, came away with the Best Game Provider award, and iGamingFuture’s Curtis Roach took the opportunity to catch up with Head of Sales Tsvetomira Drumeva. 

Read on as they discuss growth, content, innovation and the future of iGaming across the dynamic and fast-growing African continent.

SiGMA Africa has become a key gathering point for stakeholders across the continent. Why was it strategically important for EGT Digital to have such a strong presence in Cape Town this year and how does Africa fit into your broader global growth roadmap?

“SiGMA Africa has quickly become one of the most important industry gatherings for the continent, bringing together operators, regulators and technology providers from across multiple markets. 

“For EGT Digital, having a strong presence in Cape Town was an important opportunity to strengthen relationships with partners and better understand the evolving dynamics of this diverse region.

“Africa is not a single, uniform market – each country has its own regulatory environment, cultural context, level of digital infrastructure, and player behaviour. That makes direct dialogue with local partners particularly valuable. 

“Industry events allow us to exchange insights, understand operational realities on the ground, and demonstrate how our solutions can support operators in different market conditions.

“From a strategic perspective, Africa is an important pillar of EGT Digital’s global expansion alongside Europe and LATAM. With growing smartphone penetration and rapidly developing digital payment ecosystems, the continent presents significant long-term opportunities. 

“Our goal is to support operators with technology and content that are flexible enough to adapt to the specific requirements of each market.”

Your new product, Hermes Fortunes 2000, made a strong impact at the event. What player trends in African markets influenced the development of this title and how are features like high multipliers and dynamic gameplay designed to resonate locally?

“Across many African markets, player engagement is strongly driven by mobile gameplay, which naturally shapes expectations around accessibility, pace and excitement. 

“Players tend to respond particularly well to titles that combine intuitive mechanics with the potential for memorable win moments.

“When developing Hermes Fortunes 2000, we focused on creating a game that delivers exactly this balance. The gameplay is designed to be easy to understand while offering dynamic features and strong multiplier potential that generate moments of anticipation and reward.

“At the same time, the visual identity and overall game flow are crafted to maintain a fast and engaging rhythm. 

“This combination of clarity, excitement and high win potential allows the title to appeal to a broad audience while delivering the kind of impactful gameplay experiences players increasingly look for across emerging markets.”

AI-driven features such as automated tournaments and personalised bonuses are becoming increasingly important in player engagement. How is EGT Digital leveraging AI within X-Nave to help operators improve retention and lifetime value in competitive markets?

“Artificial intelligence plays an increasingly important role in how operators understand and engage their players. 

“Within our X-Nave platform, we are integrating AI-driven tools that allow operators to analyse player behaviour, segment audiences more precisely and automate engagement strategies.

“Features such as automated tournaments, dynamic campaigns and personalised bonus offers allow operators to tailor the player journey based on real-time data. This helps create more relevant experiences for players while significantly reducing the operational workload for operators.

“Ultimately, the goal is to help operators move from broad promotional campaigns to highly targeted engagement strategies. 

“By delivering the right incentive to the right player at the right moment, AI-driven systems can significantly improve retention, increase player lifetime value and support long-term business sustainability.”

What long-term opportunities do you see as the key growth drivers across the African iGaming landscape, and how is EGT Digital positioning itself as a strategic partner for operators aiming for sustainable growth on the continent?

“The African iGaming landscape is evolving rapidly, driven by increasing smartphone penetration, improving digital payment infrastructure and growing regulatory maturity in several markets. These factors are creating strong foundations for long-term industry expansion.

“In this environment, operators increasingly need technology partners capable of delivering both engaging content and reliable platform solutions. 

“EGT Digital addresses this through a comprehensive ecosystem that combines proprietary game development with the X-Nave platform and our Aggregator, which provides access to more than 20,000 titles from over 200 providers.

“By offering a flexible and scalable technology stack, we enable operators to build competitive offerings while adapting quickly to local market conditions. 

“Our focus is not only on delivering games or platforms, but on building long-term partnerships that support sustainable growth as the African market continues to mature.”

Editor’s Note:

For leading providers like EGT Digital, being present at key industry events is about more than visibility. It’s about taking the pulse of the market, strengthening partnerships via physical presence and understanding how player behaviour continues to evolve on the ground.

From EGT’s perspective, Africa’s gaming trends are being driven first by mobile accessibility, then by products with intuitive mechanics and the potential for memorable win moments.

But the region is changing rapidly, which makes long-term planning more challenging for operators. 

Rising mobile penetration, improving digital payments and maturing regulatory conditions highlight the need for technology partners capable of delivering engaging content and reliable solutions.

Equally important is the ability to provide games tailored to players in emerging markets, who Tsvetomira says increasingly seek “high win potential, clear gameplay and excitement”.

Lastly, when it comes down to engagement and retention–as in other regions–this is being driven by AI, real-time data and analysis that means operators can offer dynamic campaigns and “the right incentive to the right player at the right moment”.