Ember Casino has expanded its partnership with Playtech through a launch in New Jersey as part of the operator’s ongoing growth in regulated US online gaming markets.
The New Jersey rollout forms part of Delaware North’s strategy to expand its interactive gaming business under the Ember Casino brand into additional current and future markets.
Under the agreement, Ember Casino will gain access to Playtech’s PAM+ player account management platform, its Open Platform (POP) content aggregation service and a portfolio of live casino and online casino games.
Playtech will also provide its BetBuddy responsible gaming technology as part of the partnership, supporting Ember Casino’s player protection measures and safer gambling initiatives.
The launch in New Jersey is intended to support Ember Casino’s wider multi-state expansion plans in regulated iGaming markets across the United States.
Jonathan Doubilet, Playtech USA General Manager, stated: “Our partnership with Delaware North continues to evolve and remains an integral part of our wider U.S. growth strategy. Our wealth of experience in New Jersey and knowledge of player demands gives us great confidence that this extension of our collaboration will help Ember Casino succeed in the state. Together, we have already produced innovative, engaging gaming content and we look forward to strengthening our partnership further in another state.”
Lee Terfloth, Delaware North Chief Interactive Gaming Officer, commented: “This launch represents another important milestone in the continued evolution of the Ember Casino brand and our broader digital gaming strategy. Playtech’s platform, content and responsible gaming capabilities make them a strong long-term strategic partner as we continue expanding into new markets and enhancing the player experience across our growing digital gaming portfolio.”
