Soft2Bet Releases MEGA Shoot to Support World Cup Player Retention
New football-themed MEGA engine brings player-versus-player simulation penalty shootouts to selected Soft2Bet brands, with early data showing 13.5% retention uplift. Soft2Bet has…
World Cup
Register Now! Gaming in Spain Webinar “Licensed Prediction Betting in Spain?” + World Cup Betting Analysis
Please join us on Tuesday, June 30, at 15:30 CET for our upcoming webinar “Licensed prediction betting in Spain?” In addition to…
Blask Launches Real-Time Interest Map Tracking World Cup 2026 Nations
Blask has launched the Blask World Cup Index, a free interactive map showing daily interest across the majority of the 48 nations…
Tonybet Launches World Cup Campaign for Canada
Tonybet has launched a World Cup Card Collection campaign for customers in Canada, excluding Ontario, offering a total prize fund of CAD$150,000…
All eyes on football: EGT Team Picks kicks off during the World Cup 2026
Football has long been part of the culture at EGT. And with the World Cup 2026 capturing the attention of millions around…
Mindway AI Reinvents Player Protection with Launch of ‘Gamalyze Sports’ During the 2026 FIFA World Cup
Mindway AI, an award-winning provider of neuroscience- and AI-driven player protection solutions, has announced the global launch of Gamalyze Sports. Arriving in Summer 2026…
Episode 30: with Yoni Sidi, Chief Executive Officer, Wiztech Group
Mexico is rapidly emerging as one of the most influential iGaming markets in the world, with the road to FIFA World Cup…
Betano Data Highlights Home-Team Bias Before World Cup
New data released by Betano operator Kaizen Gaming suggests that bettors tend to favour their own national teams when predicting the outcome…
Bet St George Survey Finds England World Cup Optimism
A survey commissioned by Bet St George has found that 40% of England supporters believe the Three Lions will win the 2026…
Score Queens Launches World Cup Predictor Game
Score Queens, a new sports-focused community aimed at women, has launched Palace Picks, a free-to-play World Cup predictor game that will run…
Flashscore Survey Highlights UK World Cup Betting Trends
A survey of 2,000 UK sports fans conducted by Flashscore in partnership with TGM Research indicates strong interest in the 2026 FIFA…
Bettormetrics Launches World Cup Trading Benchmark
Sports betting analytics company Bettormetrics has launched a World Cup Trading Performance Benchmark, analysing in-play trading availability across major sportsbooks ahead of…
Betfair Launches Alan Shearer World Cup Hotline
Betfair has launched a new World Cup fan engagement initiative featuring former England captain Alan Shearer. The campaign, called Alan Shearer’s Hot…
Stake Publishes World Cup Fan Attendance Study
Stake has released a study examining the likelihood of supporters from qualified nations attending their first match at the 2026 FIFA World…
BetVictor Launches England World Cup Promotion
BetVictor has launched a new sportsbook promotion ahead of this summer’s FIFA World Cup, offering new customers enhanced 100/1 odds on England…
MetaBet Launches Tournament Hub Ahead of Expanded World Cup
MetaBet, the leading provider of real-time sports-centric affiliate revenue tools and interactive engagement technology, has launched Tournament Hub, a new all-in-one engagement…
Betano Named FIFA World Cup 2026 Supporter
iGaming operator Betano has been named an Official Tournament Supporter of the FIFA World Cup 2026™ for Europe and South America following…
BGaming Comes Out with Football Game Pack Ahead of the FIFA World Cup
Popular iGaming content provider BGaming is lacing up its boots and getting in on the action this summer with the release of…
Honoré Gaming Elevates Player Engagement with Smartico Partnership
Honoré Gaming, the pioneering online sportsbook platform and technology provider, has partnered with Smartico, a CRM automation and gamification specialist, to enhance…
BETBY Leads B2B Sportsbook Suppliers with Fully Priced World Cup Bracket as Part of Wider Tournament Offering
BETBY, the leading Tier 1 sportsbook provider, has announced the launch of its comprehensive World Cup offering, led by one of the…
Championing World Cup Strategy With GR8 Tech’s Kateryna Pozdnysheva
With the 2026 FIFA World Cup just weeks away, gambling operators are frantically preparing for one of the biggest betting spikes in…
GR8 Tech World-Cup-Ready Series: Sportsbook Upgrades to Convert Tournament Traffic Into Results
Attracting World Cup traffic is the easy part. Turning that traffic into bets and those bets into retained players depends almost entirely…
Sporting Risk Launches Mega Builder and 5 for 25 Ahead of the World Cup
Sporting Risk, the sports analytics company specialising in predictive models that generate market-leading pricing and betting content, has expanded its product suite…
SBC Summit Malta to Help Sportsbooks Prepare for 2026 World Cup
With the 2026 World Cup on the horizon, SBC Summit Malta will put sports betting strategy front and centre, helping the industry gear up…
GR8 Tech Unveils Major Platform Enhancements Ahead of the World Cup
GR8 Tech is implementing platform-wide upgrades to help operators maximize performance during the year’s biggest sports event. With the tournament expected to…
World Cup 2026: Score Big with Your African Sportsbook
The 2026 FIFA World Cup is expected to be the most-watched sporting event in history. For Africa, the opportunity is even greater,…
Why Conversational AI Will Redefine Sportsbook UX At The 2026 World Cup
Adam Lewis, Chief Executive Officer at AxiumAI, makes the case for conversational, AI-driven UX as the missing layer that enables consumers to…
Number of TV Betting Ads During World Cup Falls by Over a Third Compared to Last World Cup
The number of TV betting adverts shown on ITV during the World Cup group stages fell by 34 per cent compared to…
Cloudbet: While Crypto Deals with Disaster, Crypto Traders Turn to FIFA World Cup
If you can’t bet on crypto, bet with it. That seems to be the takeaway this year as a crash in cryptocurrency trading markets has run…
Entain: The World Cup’s Most Patriotic Punters, Revealed
With just days to go until the opening whistle blows, kicking off the start of the 2022 World Cup, Entain, the global…
Iker Casillas Signs with FUN88 as its Brand Ambassador for the World Cup 2022
Football legend and World Cup-winning Spanish Captain, Iker Casillas, has taken his gloves off to become the official brand ambassador for Fun88,…
kwiff: Looking Ahead to the World Cup and Beyond
As we gear up for the biggest sporting tournament of the year, the World Cup Qatar, operators around the globe are preparing…
World Cup 2022: Is your Sportsbook Ready?
Next month will see the start of the greatest football tournament on earth, the World Cup! This will be a great opportunity…
Focus on FIFA World Cup 2022: Insights from Uplatform
Football is one of the games that garner the most interest from viewers throughout the globe. Therefore, it should not be surprising…
Get World Cup Ready with PropFutures
As we get closer to the sports betting event of the year, the World Cup, in Qatar next month, the industry will…
Will Esports Be The Silent Winner of FIFA’s Qatar 2022 World Cup?
As we press boldly on into the second half of the year, the sports betting industry’s focus is now firmly set on…
PIXBET signs partnership with Grupo Globo for the Qatar World Cup
Leader in the sports betting and online games sector in the Brazilian market, PIXBET is already recognized for being the bookmaker that…
PA Betting Services Launch World Cup Content Packages
PA Betting Services are one of the UK’s leading and most-prolific sports editorial content providers, boasting one of the largest teams within…
iGaming’s Road to World Cup 2022: How to Leverage Peak Traffic Periods
Regardless of the long-standing popularity of land-based gaming, it’s almost impossible for operators to ignore the importance of developing online channels and providing an omnichannel experience for their customers….