GR8 Tech World-Cup-Ready Series: Sportsbook Upgrades to Convert Tournament Traffic Into Results
Attracting World Cup traffic is the easy part. Turning that traffic into bets and those bets into retained players depends almost entirely…
World Cup
Sporting Risk Launches Mega Builder and 5 for 25 Ahead of the World Cup
Sporting Risk, the sports analytics company specialising in predictive models that generate market-leading pricing and betting content, has expanded its product suite…
SBC Summit Malta to Help Sportsbooks Prepare for 2026 World Cup
With the 2026 World Cup on the horizon, SBC Summit Malta will put sports betting strategy front and centre, helping the industry gear up…
GR8 Tech Unveils Major Platform Enhancements Ahead of the World Cup
GR8 Tech is implementing platform-wide upgrades to help operators maximize performance during the year’s biggest sports event. With the tournament expected to…
World Cup 2026: Score Big with Your African Sportsbook
The 2026 FIFA World Cup is expected to be the most-watched sporting event in history. For Africa, the opportunity is even greater,…
Why Conversational AI Will Redefine Sportsbook UX At The 2026 World Cup
Adam Lewis, Chief Executive Officer at AxiumAI, makes the case for conversational, AI-driven UX as the missing layer that enables consumers to…
Number of TV Betting Ads During World Cup Falls by Over a Third Compared to Last World Cup
The number of TV betting adverts shown on ITV during the World Cup group stages fell by 34 per cent compared to…
Cloudbet: While Crypto Deals with Disaster, Crypto Traders Turn to FIFA World Cup
If you can’t bet on crypto, bet with it. That seems to be the takeaway this year as a crash in cryptocurrency trading markets has run…
Entain: The World Cup’s Most Patriotic Punters, Revealed
With just days to go until the opening whistle blows, kicking off the start of the 2022 World Cup, Entain, the global…
Iker Casillas Signs with FUN88 as its Brand Ambassador for the World Cup 2022
Football legend and World Cup-winning Spanish Captain, Iker Casillas, has taken his gloves off to become the official brand ambassador for Fun88,…
kwiff: Looking Ahead to the World Cup and Beyond
As we gear up for the biggest sporting tournament of the year, the World Cup Qatar, operators around the globe are preparing…
World Cup 2022: Is your Sportsbook Ready?
Next month will see the start of the greatest football tournament on earth, the World Cup! This will be a great opportunity…
Focus on FIFA World Cup 2022: Insights from Uplatform
Football is one of the games that garner the most interest from viewers throughout the globe. Therefore, it should not be surprising…
Get World Cup Ready with PropFutures
As we get closer to the sports betting event of the year, the World Cup, in Qatar next month, the industry will…
Will Esports Be The Silent Winner of FIFA’s Qatar 2022 World Cup?
As we press boldly on into the second half of the year, the sports betting industry’s focus is now firmly set on…
PIXBET signs partnership with Grupo Globo for the Qatar World Cup
Leader in the sports betting and online games sector in the Brazilian market, PIXBET is already recognized for being the bookmaker that…
PA Betting Services Launch World Cup Content Packages
PA Betting Services are one of the UK’s leading and most-prolific sports editorial content providers, boasting one of the largest teams within…
iGaming’s Road to World Cup 2022: How to Leverage Peak Traffic Periods
Regardless of the long-standing popularity of land-based gaming, it’s almost impossible for operators to ignore the importance of developing online channels and providing an omnichannel experience for their customers….