Esports Entertainment Group Completes Acquisition of Bethard

Esports Entertainment Group, an esports entertainment and online gambling company, have announced the closing of the acquisition of Gameday Group’s B2C business, operating under the ‘Bethard’ brand by Bethard Group Limited, a fast-growing sports betting operator that generated $31 million (£22.4 million/€26 million) in revenue in 2020.

As a result of the transaction, Esports Entertainment Group raised its fiscal 2022 revenue guidance from $100 million to $105 million (£75.8 million/€88.6 million).

“This is another great addition for Esports Entertainment Group that substantially increases our revenue and available markets,” commented Grant Johnson, CEO of Esports Entertainment Group. “We will gain two new gaming licenses from this transaction, including one in the strategically important Swedish market. With these additions, we’ll have a total of 6 tier one licenses globally.”

Bethard is an iGaming company that offers sports betting and casino games online. The company was founded in 2012 and consists of a team of passionate individuals who shares a vision of taking sports betting and casino to the next level. Bethard has a strong focus on responsible gambling with best-in-class compliance functions in order to act properly and in a sustainable way in regulated markets. The company is based in St. Julians, Malta.


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