EveryMatrix Powers Hungarian Lottery’s TippmixPro Sportsbook

In January 2023, following a competitive tender process, EveryMatrix was selected to supply the Hungarian National Lottery operator with a comprehensive suite of digital sportsbook solutions and services for its online brand, TippmixPro. The Hungarian state-owned gaming entity now hosts an OddsMatrix-backed sportsbook, ushering in a new era of digital sports betting within Hungary’s regulated igaming market.

The contract, set to span multiple years, was secured by EveryMatrix after an extensive 15-month selection period that saw over 25 participants vie for the opportunity. As a member of the World Lottery Association (WLA) and a leading figure in Hungary’s sports betting sector, Szerencsejáték Zrt (SZRT) is poised to elevate its offering, delivering novel features such as Cash Out and Bet Builder, and promotional activities including Stake-Back Specials to both loyal patrons and newcomers.

This deployment represents a significant technical achievement for EveryMatrix, calling upon a coordinated effort across several divisions, including GamMatrix, the company’s platform team. The integration has been tailored to meet SZRT’s unique operational and responsible gaming requirements, providing a robust, multi-step registration process and a comprehensive suite of self-exclusion tools.

SZRT’s collaboration with EveryMatrix leverages the supplier’s extensive expertise across its trading, product development, and account management teams. Furthermore, the integration with EveryMatrix’s PartnerMatrix affiliate system promises to optimize SZRT’s marketing outreach.

The newly launched sportsbook prioritizes responsible gambling and is accessible across desktop and mobile web, as well as through native Android and iOS applications. It features advanced uptime models, an AI-driven content system offering personalized recommendations, and a promotions engine crafted to boost customer retention and reactivation.

EveryMatrix’s commitment to safe gambling practices was further underscored in September 2023, when it became the inaugural igaming supplier to achieve the WLA’s Safer Gambling Certification, showcasing its dedication to upholding the highest standards of player safety and responsibility in the igaming sphere.

Ebbe Groes, CEO, EveryMatrix, said: “We are delighted to have gone live in Hungary with our valued partners SZRT. This is just the beginning of a relationship filled with endless possibilities with both sets of dedicated teams sharing a vision that extends far beyond a single milestone.

“Our mission is to craft not just a sportsbook, but a never-ending story of innovation. Just as athletes persistently train to refine their abilities, we are equally determined to create new plays, redefine the game, and develop groundbreaking products that propels SZRT as the benchmark for sports betting excellence.”

“Winning SZRT earlier this year and now going live with a complex and comprehensive offering in such an exciting, newly regulated market underlines the quality of our solutions, services, and expertise across multiple disciplines and we look forward to delivering exceptional results and driving consistent growth in the months and years ahead.”

Andrea Mager, President & CEO, Szerencsejáték Privately Held Company Limited, said: “We launched our online sports betting platform 10 years ago and have always strived to offer the best to our customers. The relaunch of tippmixpro.hu is a milestone for the company and our players. The new site offers a much broader range of world-class sports betting opportunities without losing sight of our responsible gaming principles. In addition to new features that improve the player experience, we also offer betting opportunities and markets that players can only legally access on tippmixpro.hu.

“We were delighted to partner with an international supplier such as EveryMatrix in January. During the following months of development, it became clear to us that beyond the business partnership the company offers professional knowledge that ensures the long-term development of TippmixPro, providing our players with a world-class online sports betting platform.”