EveryMatrix has entered its largest turnkey platform partnership in Africa, signing a deal to migrate MBet, a leading East African sports betting brand, to its comprehensive technology platform. This agreement will see EveryMatrix provide its award-winning sportsbook solution to MBet in Tanzania and the Democratic Republic of Congo (DRC), marking a significant milestone in EveryMatrix’s expansion across the continent.
The partnership will enable MBet to enhance its sports betting offering through EveryMatrix’s OddsMatrix digital sportsbook platform. With over 170,000 monthly live events, extensive pre-live and live betting options, and powerful Odds Management tools, the platform aims to deliver an ‘always-on’ experience. MBet will also benefit from localized features, including a USSD betting interface, SMS functionality, a lightweight front end, DIY event creation, and a flexible betslip engine supporting accumulator selections.
In addition to the OddsMatrix sportsbook, MBet will integrate several core EveryMatrix products to further enrich its offering. These include the CasinoEngine productivity platform, BonusEngine for cross-product rewards, and GamMatrix for player management.
Migrating from an 11-year-old proprietary system, MBet joins the expanding EveryMatrix platform network. The partnership comes on the heels of EveryMatrix’s recent acquisitions of FSB Technology and Fantasma Games, strengthening its position as one of the fastest-growing iGaming technology suppliers with over 1,100 employees across 15 global offices.
Founded in 2013, MBet has become a prominent sportsbook operator in East Africa, supported by customer-focused initiatives and strategic local sports partnerships. This collaboration with EveryMatrix is expected to further enhance MBet’s competitive edge in the region’s dynamic iGaming landscape.
Ebbe Groes, CEO and co-founder, EveryMatrix, said: “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.
“Africa presents a unique set of scalability challenges for platform providers and, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.
“I’m particularly pleased to see this deal follow our acquisition of FSB Technology. FSB has developed a strong client base across the African continent and the experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal.
“We are pleased to welcome MBet to the EveryMatrix platform and look forward to propelling their offering into a market-leading proposition in Tanzania, DRC and beyond.”
Javier Diaz, CEO, MBet, said: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on.
“What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider.
“After a thorough search we are confident that we have selected the right partner in EveryMatrix. The hyper growth they have achieved globally in the last several years has been inspiring and their end-to-end turnkey offering provides us with the content, tools, features and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”
