evoke plc has expanded its live casino offering through the launch of a third dedicated studio in partnership with Playtech. The new environment, branded Club Aurora, builds on the momentum of previous launches under the group’s key brands, including 888casino, William Hill, and Mr Green.
Club Aurora is tailored to appeal to core live casino audiences and features a suite of classic Blackjack and Roulette tables. The studio also introduces a dedicated trivia hub, offering a free-to-play experience aimed at increasing engagement among a broader player demographic.
This latest studio joins a growing portfolio of branded and co-branded Playtech environments created for evoke throughout 2024. Notable releases have included Mega Fire Blaze Roulette and localised table games, all housed within Playtech’s Riga-based European flagship facility.
Beyond live casino, the Playtech partnership extends to RNG titles, poker, and bingo content across evoke’s multi-brand portfolio, supporting the operator’s presence in key regulated markets.
Ofir Gal-Mor, Group Head of Gaming Content at evoke said; “We are thrilled to partner with the Playtech Live team to bring a new and exciting live casino experience to our players. We have had a very successful and long-standing partnership with Playtech, and the addition of these dedicated tables will only enhance our offering and provide our customers with a wide range of games to enjoy.”
George Voyatzis, VP Commercial at Playtech commented: “We are delighted to continue partnering with Evoke group to launch the three unique dedicated live studios. As Playtech Live continues to lead the way on creating an entertainment-led experience that delivers on both a gameplay and the presentation perspective, we have every confidence that the customers of 888, William Hill and Mr Green will have an exceptional gaming experience.”
