Shares in global omnichannel evoke rose 5.69 percent to GBX69.70 in early morning trading on the benchmark FTSE100 in London today following the company’s highly-respectable financial performance in H1.
The William Hill, 888, and Mr Green godfather–formerly known as 888 Holdings–has kept a low, yet steady, profile since the rebrand on May 13 last year, following a slew of fiscal missteps by its long-time enforcer and CEO Itai Pazner, who was shown the corporate door at the start of 2023 to be replaced by safe-pair-of-hands Per Widerström in October later that year.
The Gibraltar-headquartered, UK-origin iGaming and retail heavy-hitter published its latest Trading Update today (July 22) for the six months ending June 30, which reported a five percent increase in group revenue for H1, y-o-y.
Retail Roll-out
Growth was attributed to iGaming gains of around six percent and a retail boost across its iconic William Hill high street betting shops, powered by the roll-out of some 5,000 new gaming machines in March.
Following operational “improvements” and “disciplined” cost management, Adjusted EBITDA for H1 is projected to be up to £167 million (US$225.23m), reflecting a 43 percent year-on-year increase at the midpoint, and taking the last 12-months of Adjusted EBITDA to over £360 million (US$485.5m).
“I am pleased to report an improvement in the growth rate during Q2, with Retail returning to growth and continued double-digit performance in our International Core Markets,” affirmed CEO Widerström.
“Q2 2025 marked our second strongest quarterly revenue performance since the beginning of 2023, a particularly encouraging result.
“Importantly, this growth was also delivered profitably, in line with our focus on sustainable profitable growth, with H1 Adjusted EBITDA significantly ahead year-over-year, supporting our strong deleveraging trajectory in line with the value creation plan,” Widerström concluded.
