RubyPlay has expanded its presence in the US through a partnership with Fanatics Casino, making a selection of its games available on the operator’s platform in New Jersey.
The agreement brings several RubyPlay titles to Fanatics Casino customers in the regulated New Jersey iGaming market, including Mad Hit® Mr Coin, Immortal Ways® Magic Gems and Mad Hit® Diamonds.
The launch forms part of RubyPlay’s North American expansion strategy following its entry into New Jersey in early 2025. For Fanatics Casino, the integration adds additional third-party casino content to its offering in the state.
New Jersey remains one of the longest-established regulated iGaming markets in the United States, with the partnership extending RubyPlay’s distribution through another licensed operator in the jurisdiction.
Dima Reiderman, CCO at RubyPlay, said: “Partnering with Fanatics Casino is a prime example of how we are growing in North America with tier-one brands. Expanding in New Jersey, where we first launched in the US, makes this a particularly meaningful step and reinforces our commitment to building long-term, high-value operator relationships in key regulated markets.
“Our approach is centred around a layered content ecosystem, built to support sustained engagement and performance over time. For operators like Fanatics Casino, this means access to a broader and more flexible content strategy, shaped by multiple studios, including Koala Games, Mad Hat Games, xSlots and Firerose, each focused on specific markets and audiences. As the North American market continues to evolve, that adaptability is becoming increasingly important, and partnerships like this highlight how our model is resonating with leading brands.”
Kieron Shaw, Sr. Manager, Casino Content for Fanatics Betting and Gaming added: “RubyPlay’s studio-led model provides a framework for deeper, longer-term player engagement, which is exactly what we are looking to achieve as we continue to build out our offering. Bringing renowned series like Mad Hit® and Immortal Ways® to our New Jersey customers is an exciting step, and we see strong potential in the partnership moving forward.”
