FanDuel, recognized as a leading sportsbook and prominent iGaming brand in the United States and a subsidiary of the global sports betting and iGaming giant Flutter Entertainment, has finalized the acquisition of BeyondPlay. This strategic move integrates BeyondPlay into FanDuel Casino, FanDuel’s esteemed iGaming brand, emphasizing a commitment to product development and enhancing the player experience.
BeyondPlay, a business-to-business technology firm, specializes in advanced iGaming software aimed at elevating player engagement. The company’s portfolio includes a versatile Jackpot Management System, which supports customizable jackpot campaigns across various content, and a pioneering Multiplayer Software that enables shared casino game sessions, allowing participants to pool stakes and enjoy a communal gaming experience.
The acquisition positions FanDuel to further refine its iGaming offerings by incorporating BeyondPlay’s leading jackpot technology and multiplayer functionalities. This enhancement is timely as FanDuel Casino continues to expand its market presence, having increased its market share to 26% in the fourth quarter of 2023, marking a 5% growth year-over-year.
BeyondPlay’s journey, since its establishment by Karolina Pelc in 2021, has been marked by significant achievements including partnerships with key gaming operators, securing investments from prominent industry figures, and obtaining supplier licenses in major regulated markets such as the UK, Malta, Ontario (Canada), and Sweden. This acquisition by FanDuel represents a pivotal chapter in BeyondPlay’s history, promising to leverage its innovative solutions to enrich the iGaming landscape.
Karolina Pelc, CEO at BeyondPlay, said: “As a founder, witnessing the journey of our start-up from its humble beginnings to becoming part of the world’s leading online sports betting and iGaming company is an incredibly gratifying experience. This acquisition validates the hard work and dedication of our team and the vision behind our products. We are excited to join forces with FanDuel Casino to amplify the impact of our technology on a global scale. This milestone marks not just the culmination of our tireless efforts, but the beginning of an exciting new chapter.”
Commenting on the acquisition, Asaf Noifeld, Managing Director at FanDuel Casino, said: “I’m absolutely delighted with the acquisition of BeyondPlay. Our US strategy is about investing to win, and continuously improving our iGaming proposition for our customers is a key part of that. This acquisition further strengthens FanDuel Casino’s leading customer experience, by adding BeyondPlay’s best-in-class jackpots and multiplayer technology. We’re also excited to welcome their experienced team to FanDuel and look forward to working together to continue to grow our rising share of the US iGaming market.”
