FanDuel, part of Flutter Entertainment plc, and Boardroom, Kevin Durant and Rich Kleiman’s leading sports business media network, announced an exclusive, content focused partnership across web, video, audio, editorial, and social media. The deal designates FanDuel the exclusive sports betting, fantasy, horse racing, gaming, casino, and poker partner of Boardroom.
FanDuel Sportsbook will also become the exclusive odds provider of Boardroom. As part of the deal, Boardroom and FanDuel will collaborate on a co-created show later this year featured on FanDuel and Boardroom channels, and FanDuel will sponsor other select content on the platform. Boardroom will dedicate a weekly section of the “Boardroom Breakers” newsletter to FanDuel’s latest odds, data, content, and promotions. Boardroom’s editorial team will also contribute monthly articles to FanDuel’s content site, The Duel (fanduel.com/theduel).
In addition, Boardroom and FanDuel will collaborate on social media giveaways and other initiatives around tentpole sporting events, as well as new offerings such as odds boosts and fantasy contests.
“Content creation has always been a focal point for us as we bring our other premier real money gaming products to customers across the U.S.,” said Mike Raffensperger, Chief Marketing Officer, FanDuel Group. “We’re excited to collaborate with the talented team over at Boardroom to bring our customers unique content, events, and more.”
“The business of sports betting will continue to be a major force in the future of sports and being able to partner with FanDuel as the premier brand in the space is really exciting for Boardroom as we continue to build our business. We’re looking forward to making some incredible content and extending this partnership well into the future,” said Rich Kleiman, Boardroom and Thirty Five Ventures Co-CEO.