FSB, a leading global sports betting platform provider, has introduced a new, fully automated Bet Builder product to its sportsbook platform. This innovation leverages FSB’s in-house football pricing models to offer an extensive range of pre-built Bet Builder bets for individual matches.
The product showcases FSB’s capability to automate the integration of Bet Builder odds content across nearly 100,000 annual matches. This includes games from both top-tier and lower-tier leagues in men’s and women’s football, spanning multiple continents.
The development of the pre-packed Bet Builder product was the result of a multi-month collaborative effort involving FSB’s Trading, Product, and Quant teams. It features player/team props content at its core and is designed with a keen focus on user experience (UX) optimization. This is particularly evident in its distinctive front-end carousel display, which enhances navigation and engagement for users.
Mark Wilson, Sportsbook and Trading Director at FSB, said: “The exciting introduction of our Pre- Packed Bet Builder product truly takes our football offering onto another level.
“To maximise the potential of this product we are producing vast volumes of automated, pre-packed betting content and it’s no surprise that initial data indicates margins north of 30% and increased player LTV numbers across our partner community.
“This new roll out is a further example of our unique and skilled capabilities in building innovative, contemporary sportsbook technology products that position us as one of the leading B2B sportsbook specialists.”
