FSB Enhances UK Market Position with OctoBet Partnership

Global sports betting platform provider FSB has solidified its presence in the UK market by partnering with OctoBet, a dynamic new entrant in the industry.

OctoBet, which launched ahead of the Euro 2024 kickoff, will utilize FSB’s high-performance sportsbook, comprehensive casino aggregation product, and end-to-end Player Account Management platform. This integration aims to position OctoBet alongside FSB’s other UK operator partners, enabling it to play a significant role in the competitive market.

Through this partnership, OctoBet will also benefit from FSB’s highly regarded UK-facing products. These include a proprietary, pricing-led horse racing offering, a customizable football Bet Builder solution, and compliance tools aligned with the latest regulatory requirements.

This significant addition to FSB’s portfolio follows a period of global expansion for the UK-based supplier, which also recently partnered with multimedia brand SuperSportBet in the South African market.

Russell Colvin, Global Channel Partner Manager at FSB, said: “We are thrilled to welcome OctoBet to our growing list of global platform partners.

From the initial brief, the team at OctoBet made it clear they required a contemporary, compliant and competitive UK market-facing sportsbook and casino proposition. Our selection as the platform provider to execute this project is a clear testament to our decade-long success in the UK and clearly cements our reputation as the sportsbook specialists.

Octobet will now benefit from industry-leading experience in horse racing trading operations and our suite of contemporary sportsbook products headlined by the recently launched Pre-Packed Bet Builder.

Lei Zhong Wang, Chief Executive Officer at OctoBet, said: “OctoBet has bold plans to play an active role in the challenging UK market. To enable this it is essential that we are partnered with a platform that understands the territory, delivers our players a compelling product proposition and provides expert operational support to my team.

FSB’s deep experience in the UK market is well recognised in the industry and they are the natural platform partner for us to kick start our exciting growth journey.”

Published on:
fast track