Future Anthem and Tequity Collaborate on AI-Driven Player Analytics

Future Anthem, a leader in AI and data science in the igaming industry, has forged a partnership with Tequity, a prominent RGS vendor based in Kraków, Poland. This collaboration is set to empower Tequity’s network of studios with advanced AI-driven dashboard capabilities, utilizing Future Anthem’s Amplifier AI Optimise module.

Tequity, with over 50 years of combined experience in igaming, specializes in facilitating rapid development and seamless distribution for some of the industry’s top suppliers. The integration of Anthem’s Optimise AI into Tequity’s RGS offering will provide an unprecedented level of insight into player behaviors. This integration is part of Anthem’s flagship personalization product, Amplifier AI, and is designed to offer Tequity’s providers a deep understanding of how players interact with their games, leveraging state-of-the-art artificial intelligence and machine learning models.

Peter & Sons, an independent game development studio, is the first to utilize this innovative technology. The studio aims to leverage the data-driven insights provided by Optimise for various aspects of game development, including design, commercial strategy, and game launches.

Optimise offers studios a comprehensive view of player behavior, enabling them to deeply analyze player journeys, launches, and promotions. It also provides a clear understanding of the factors that drive game performance and helps in identifying potential growth opportunities.

This partnership between Future Anthem and Tequity represents a significant advancement in the use of AI-driven analytics in the igaming sector. It promises to enhance the way studios understand and respond to player needs, ultimately leading to more engaging and successful gaming experiences.

Tequity CTO Krzysztof Opalka said: “As a technology company first and foremost it is vital that we utilise the best tools at our disposal. Future Anthem’s Optimise module is exactly that.

“We are excited to boost our RGS with Optimise and look forward to the studios on our network instantly gaining from its many insights and commercial benefits.”

Future Anthem founder and CEO Leigh Nissim said: “It’s always a pleasure to work with progressive B2B vendors like Tequity – their desire to raise the bar with data and AI will massively benefit studios working with their technologies. The race to real time personalisation is now; the winners will be the early adopters like Tequity.”