Future Anthem Unveils AI Integration Guide for iGaming Sportsbooks

Future Anthem has launched a comprehensive 3-step guide titled “How sportsbooks can lead with AI”, targeting iGaming operators aiming to integrate advanced AI capabilities.

Recognizing the increasing significance of artificial intelligence in maintaining a competitive edge, the guide accentuates the importance for sportsbooks to incorporate AI-driven strategies for sustained profitability. This initiative stems from the expertise cultivated during the development of Anthem’s product, Amplifier AI.

The document delineates the benefits AI offers, such as enhancing every phase of the player journey, culminating in augmented NGR, player retention, and open rates. Using their extensive experience, Future Anthem provides insights on streamlined methods to infuse AI capabilities into sportsbook operations.

Over the past year, Amplifier AI has analyzed approximately 700 million sports wagers spanning various behavioural patterns, nations, and platforms. Through collaboration with prominent operators, Future Anthem has noted a significant surge in AI adoption. An increasing number of iGaming sportsbooks are keen on capitalizing on real-time data and state-of-the-art AI tools to refine player interactions.

The guide offers a comprehensive view of the AI integration journey. It encompasses pivotal phases such as aligning AI to current strategic goals, pinpointing high-return use cases, gauging efficiency, creating a compelling proposal for financial stakeholders, and deciding on an in-house development or external acquisition strategy.

Celebrating its release, Future Anthem CEO Leigh Nissim, said: “We have witnessed a meteoric rise in the use of artificial intelligence in entertainment with the likes of Spotify, Netflix, and Amazon all offering ultra-personalised experiences, creating super-high consumer expectations.

“There’s no doubt in our minds that the sports betting industry is next – the sector sits at the perfect intersection of media, leisure, and e-commerce. The race to real-time personalisation is on – we’re urging sportsbooks to get ahead of the pack with this playbook to find out how they can win.

“Our ambition was to create a practical guide filled with highly specific and actionable tips and tactics, that can be easily incorporated one step at a time. We are confident that our brand-new playbook will help guide decision-makers across the industry in adopting AI into their daily operations to navigate this new journey with confidence.”

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