Gambling Commission Publishes Data on UK iGaming Industry


The Gambling Commission of Great Britain has released new data from igaming operators that details industry activities from March 2020 to September 2023. The information encompasses both digital and brick-and-mortar gambling engagements via Licensed Betting Operators (LBOs) situated on British high streets.

It is crucial to acknowledge that this data set should not be directly compared with the general industry statistics, as it may encompass free bets and bonuses and does not represent all operators.

The current data set presents a comparison of the market’s performance from Quarter 2 (Q2) of the fiscal year 2022/2023 to Q2 of 2023/2024, offering insights into year-over-year market fluctuations.

Highlighted in this report is revised data concerning slot session durations. For comprehensive insights, stakeholders are advised to consult the excel document containing updated figures for the entire period under review, available on the official Gambling business data publication from October 2023.

Key findings from the operator data include:

  • Online Gross Gambling Yield (GGY) in Q2 of 2023 reached £1.2 bn (US$1.48 bn/€1.38 bn), marking a 0.6% increase from the same quarter in the previous year. There was a 10% rise in total bets/spins, while the average monthly active accounts experienced a 7% increase.
  • GGY from real event betting fell by 5% year-over-year to £428 million. The total number of bets decreased marginally by 1%, and active accounts saw a slight reduction of 0.2%.
  • Slot machine GGY climbed by 8% to £589 million compared to the previous year. The volume of spins rose by 11%, with average monthly active accounts for the quarter also up by 11%, totalling 3.8 million.
  • Online slot sessions exceeding one hour increased by 4% year-over-year to 9.3 million, even as the average session duration declined to 17 minutes. Sessions lasting beyond one hour constituted approximately 7% of the total.
  • GGY for LBOs saw a minor decrease of 0.4% to about £539 million in Q2 of 2023/2024, with the total number of bets and spins falling by 1% to 3.1 billion compared to the corresponding quarter of the previous year.

Editorial Note: The categorization of specific products is under review which may lead to alterations in data allocation among various verticals; nevertheless, this is not expected to affect the aggregate data totals.

Moreover, the reported number of active accounts represents the instances of activity across all verticals. Therefore, an account may be tallied multiple times if it engages in multiple verticals within the same quarter. This factor introduces a potential overlap in active account figures, such as an account being counted more than once for activity in different months of the same quarter. This duplicity pertains only to active account metrics and does not extend to other data points.

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