GamePLAI, a supplier specializing in automated trading products for sportsbooks worldwide, has recently obtained significant funding from prominent figures in the industry, including Marco Blume, previously associated with Pinnacle as a trading director. This investment marks a crucial step in GamePLAI’s journey to expand its presence in the market.
Originally emerging from the Techstars Sports Accelerator and Sportradar’s Acceleradar program, both initiatives aimed at nurturing start-ups, GamePLAI has now entered a new phase of growth. These programs provided essential early-stage investment and strategic guidance, laying the foundation for GamePLAI’s development.
The latest funding will be strategically utilized to accelerate GamePLAI’s expansion globally. This comes at a critical time with several major sporting events on the horizon, such as Copa America and Euro 2024, as well as ongoing NBA seasons and the upcoming MLB season. The focus will be on enhancing their technology and product offerings over the next 12 months.
Donal Barron has been appointed as the Chairman of GamePLAI, bringing his extensive experience in scaling businesses and steering them towards success. His appointment underlines GamePLAI’s ambitious vision for the future.
The team at GamePLAI, comprised entirely of PhD physicists with a deep interest in sports, is applying their expertise to innovate in sports modelling and automation. Using official data, GamePLAI aims to introduce a new approach to automated odds generation, based on objective and innovative methodologies.
GamePLAI, which already offers a Micro Markets solution, is preparing to launch an expansive player-props offering. This will include a new Player Micros product for soccer, timed to coincide with upcoming major international soccer tournaments. These events are traditionally significant for annual turnover and attracting new account registrations, positioning GamePLAI for further growth in the iGaming sector.
Graham Savage, Co-Founder of GamePLAI, said: “At GamePLAI, we’re harnessing the gains in automation seen in other tech sectors and bringing them to the sports betting industry, with more accurate pricing and automation which reduces the manual overhead of risk management for trading teams.
“Our growing group of partners are benefiting from a series of never-before-seen, player-focused markets that engage fans both pre-game and in-play. These innovative and original markets afford customers a more personalised betting experience around their favourite players. Our mission is to become the premium supplier of automated and quantitative-driven sports solutions within the industry and we feel very fortunate to have the backing of our investors in delivering our vision.”
