GiG Expands Global Footprint with Launch of PlayR and Palasino


Gaming Innovation Group (GiG) has marked a significant milestone in its global expansion with the launch of two online casino brands, PlayR and Palasino, utilizing its advanced next-generation platform technology. These launches underscore GiG’s commitment to innovation and growth in the igaming sector.

PlayR.bet is set to make a notable entrance into the online casino market, targeting the rapidly growing Brazilian sector. This strategic move aligns with the recent legalization of online casinos in Brazil, a development sanctioned by the President towards the end of 2023. PlayR.bet aims to carve out a substantial digital footprint in Brazil, leveraging GiG’s cutting-edge next-generation platform technology.

Palasino represents a new online venture for the Palasino Group, a seasoned land-based operator with over 25 years in the casino industry. This digital expansion will harness the full potential of GiG’s award-winning player account management system, alongside innovative AI solutions like GiG Logic and GiG Data.

GiG’s platform, with its focus on acquisition and retention, integrates the latest in AI and data-driven solutions. It is designed to enhance operators’ capabilities in complex markets, offering a comprehensive suite of secure, scalable, and user-centric features. These features are adept at navigating the challenges of competitive regulatory environments globally, positioning GiG as a forward-thinking provider in platform technology.

The launch of these brands comes at a time of increasing activity for GiG as a platform and sportsbook provider. It also coincides with new regulatory openings in various regions, including Europe, North America, and Latin America.

GiG’s innovative AI-driven technology currently supports over 60 brands across some of the world’s most challenging markets. The company’s extensive portfolio benefits from years of experience in local regulated markets and is bolstered by long-standing partnerships with leading online and land-based brands. These latest launches are indicative of GiG’s ability to adapt and thrive in the evolving igaming landscape, showcasing its commitment to delivering state-of-the-art technology solutions that cater to a diverse range of market needs and regulatory frameworks.

“I’m extremely proud of the impressive cadence our delivery team is achieving, with these recent planned launches perfectly demonstrating our capacity at exceeding customer expectations. We continue to cement our preeminent reputation at taking land-based operators online, having executed many similar successful projects over recent years with established brands across Europe, Canada and Latin America.” commented  Andrew Cochrane, Chief Business Officer of GiG.

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