GiG Launches SweepX with Primero Games for US Sweepstake Market

Gaming Innovation Group (GiG) has announced the launch of SweepX, a new social sweepstakes casino platform for the US market. This launch is complemented by a strategic partnership with Primero Games LLC, the largest land-based sweepstake operator in the United States.

SweepX is designed to cater to the growing sweepstakes market in the US, integrating dual-wallet management, store management for redemptions and prize rewards, and GiG’s AI-assisted content management technology. This combination provides operators with a competitive edge, fostering significant growth and engagement in social sweepstakes casino gaming.

The agreement marks GiG’s entry into the online social sweepstakes casino market through Primero’s extensive network. Primero Games, established in 2009, specialises in developing innovative casino software and equipment. With over 50,000 sweepstakes machines across the US and ownership of Storm Games Ltd, a UK retail operator and content studio, Primero will utilise its player database to expand rapidly into the online sector.

SweepX leverages GiG’s successful real-money iGaming platform technology, which is operational in the US, Europe, and Latin America. It includes a customised sweepstake back office, AI-assisted gamification, and an extensive sweepstake casino content library, supporting immediate growth in the emerging US market.

The sweepstakes gaming market experienced significant growth in 2020 due to pandemic conditions and has maintained a healthy growth rate since. According to data from E&K, the sweepstakes market generated approximately $3.1 billion in 2022, with projections to grow at a 31% CAGR, reaching $6.9 billion by 2025.

This partnership and the launch of SweepX signify a substantial development in the US social sweepstakes casino landscape, positioning both GiG and Primero Games for future success.

Andrew Cochrane, Chief Business Officer at GiG said; “GiG is synonymous with innovation and our SweepX solution is the result of our tireless pursuit of excellence for product innovation across the online sweepstake market. As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data and AI driven solutions available within social gaming, and will help power the growth of the market across the US within the next few years.”

Barry Rutherford, CEO at Primero, added; “GiG’s world class platform will allow us to bring more content and an experience for our players that is second to none. Combining our unique player acquisition strategy and GiG’s innovative technology, we are positioned perfectly for the US market and for iGaming markets across the globe.”

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