Swedish gaming company Gaming Corps has announced a new partnership that will bring its gaming portfolio to the African market for the first time. Through the partnership, Gaming Corps’ content will be available on the B2C brand Premier Bet (owned by GOAT Interactive) in all 23 African markets within which it operates. The focus of the deal will be on the company’s arcade games, particularly its Crash and Mine content.
The deal will also extend to branded versions of the football Mine game to cater to local tastes. This marks another expansion for Gaming Corps following recent market entries in the Netherlands, Greece, and Belgium.
Karen Hope, Director of Casino at GOAT Interactive, said: “Gaming Corps has an exciting and modern portfolio that we feel will resonate exceptionally well with our key audiences. We see this studio as an exciting long-term strategic partner as we build loyalty on a hyper-local level across our product offering, numerous markets and audiences.”
Danielle Calafato, Head of Commercial at Gaming Corps, said, “This segment of our portfolio has been developed with growth markets in mind as we always look to ensure we have content that matches our customers’ requirements. We’re sure that we’ll see great results together. We also very much look forward to customising our content in order to give Premier Bet’s players the localised experience that is so unique to our offering.”