Greco Reveals iGaming’s Dirty Secret: Real-time Game Analysis Vs Bonus Abuse
In line with iGamingFuture’s ethos, I want to discuss my vision for the future of iGaming, writes Ozric Vondervelden, CEO and Co-founder of Greco.
But first, we must address the dirty secret that propels our mission.
Through collaboration with over 40 operators worldwide, we’ve pinpointed their vulnerabilities, saving them significant sums in the process. Our discovery? The industry has a glaring oversight: a profound lack of gameplay-based automation.
I’ve seen firsthand how BI teams strain their servers to breaking point, occasionally leading to site crashes, all in a bid to execute complex SQL queries before their quarterly review deadlines.
Recently I spoke with an operator who manually reviews gameplay for a quarter of their withdrawals. Such a task demands the attention of an astonishing 97 personnel, amounting to 116,400 hours monthly. And yet significant amounts of bonus abuse still slip through. In a survey conducted over the past week, six operators from diverse markets mirrored similar challenges and resource allocations, painting a clear and revealing picture of a widespread issue.
Deep Data
Delving deeper, I sought to understand the nature of these checks. You might assume they’d involve intricate behaviours to justify such resource-intensive processes. But these checks often boil down to metrics as simple as bonus-to-cash ratios.
Every one of these six operators conducted one or more checks related to terms violations. Examples include exceeding the maximum stake, cash stashing/parking and exploiting persistent slots to bypass wagering requirements. Some even manually assess players for re-segmentation.
While I acknowledge the challenges of automating gameplay analysis, this information serves as a gateway to truly understanding your player base. It offers invaluable insights into player preferences, tendencies, risks and values. The amassed data forms the bedrock of analytics. And how it’s leveraged can make or break an operation.
In what’s essentially a digital, technology-driven industry, our lag in automation is perplexing.
The data is available, so why aren’t we processing it in real-time and automating subsequent actions?…
