Greco, a provider of gameplay risk management solutions, has announced a new partnership with Lottoland, a global leader in the online lottery sector.
As part of the collaboration, Lottoland will integrate Greco’s Gameplay Risk Engine into its platforms to enhance player management, minimize risk, and improve operational efficiency. The operator, which serves 15 markets and has recently reached a milestone of 20 million customers globally, aims to further solidify its position as a market leader in the online lottery space.
Greco’s Gameplay Risk Engine uses advanced theoretical value modeling and behavioral risk analysis, providing operators with critical insights to reduce costs and optimize marketing strategies. This partnership represents a significant step forward for Greco as it continues to expand its influence in the iGaming industry.
“At Lottoland, innovation is at the heart of everything we do. Partnering with Greco aligns perfectly with our mission to deliver world-class experiences to our customers. Greco’s unique Gameplay Risk Engine will assess player behaviours, ensuring a secure and seamless experience for our growing community of 20 million customers,” says Mike Kirwian, VP Marketing & Commercial.
“We’re thrilled to welcome Lottoland as a partner. Their commitment to innovation and player-centric operations aligns closely with our values. With our Gameplay Risk Engine, Lottoland is well-equipped to enhance efficiency and reinforce its position as a global leader in the online lottery space,” remarks Ozric Vondervelden, Co-Founder and CEO of Greco.
