Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has achieved a significant milestone in its European expansion by launching online VLT games and sports betting on Loteriesport.lu, the digital platform of Luxembourg’s national lottery.
This advancement leverages Greentube’s Plurius™ server-based gaming solution, which enables the seamless integration of popular sports betting content onto the online platform, mirroring the experience offered in retail locations. This marks the second phase of the integration, building on last year’s successful launch of land-based VLT and sports betting terminals.
Greentube’s comprehensive Plurius™ solution, set to fully roll out next year, will provide Loterie Nationale Luxembourg with enhanced product insights tailored to the evolving needs of its customer base.
This partnership follows Greentube’s success in winning a competitive tender to supply Luxembourg’s state-owned national lottery with an omnichannel solution, outpacing other industry competitors to secure the contract.
The digital launch is part of Loterie Nationale Luxembourg’s broader digital transformation strategy, supported by Greentube Plurius™, which integrates land-based, online, and mobile VLT gaming operations. The Plurius™ system allows B2B suppliers, casinos, and VLT operators to connect land-based terminals to a core system, facilitating games played on an online game server. It also offers features such as safe deposits, cross-channel promotions, and comprehensive player tracking.
This collaboration underscores Greentube’s dedication to delivering high-quality technology solutions to operator partners in regulated markets globally. Greentube’s advanced solutions and products are already in use by several national lottery operators across Europe, including in Austria, Greece, and Norway. As a European Lotteries associate member and World Lottery Association SCS certified, Greentube continues to innovate within the sector.
Currently, Greentube Plurius™ supports nearly 60 games available for both land-based and online play, with new titles set to be launched weekly with Loterie Nationale Luxembourg.
Georg Gubo, COO at Greentube, said: “Our Greentube Plurius™ technology is designed to create a unified and engaging experience for players across all platforms. We are excited to see it in action on Loterisport.lu alongside Loterie Nationale Luxembourg and look forward to the full 360 integration later this year.
“Our 360-degree solution is versatile and adaptable to various markets, jurisdictions and customer needs, providing operators with real-time monitoring and accounting tools, game statistics and product usage insights.”
Léon Losch, CEO at Loterie Nationale Luxembourg, added: “The launch and continued development of Loteriesport.lu is a pivotal moment for us and we are thrilled to be working alongside Greentube in delivering this evolving digital solution.
“Greentube has a strong reputation as a reliable and experienced technology provider with a proven track record in lottery integrations, so we are confident that this partnership will support our customer base and operator partners’ evolving needs.”
