How Using Hybrid-Cloud Architecture Can Help iGaming Sustainability

We caught up with Nick McDonald, Account Director at Fujitsu, to hear his thoughts on how hybrid-cloud architecture can contribute to a more sustainable iGaming future.

Up until the last decade, sustainability was something that needed to be taken more seriously by many companies. Paperless meetings, recycling stations, and the occasional slideshow about how to make the workplace more cost-effective and environmentally friendly were the extent of most businesses’ efforts. Fast forward to 2023, and sustainability and ESG initiatives are at the forefront of every major company’s mind. The severity of climate change has started to take hold, and companies worldwide are looking for ways to improve their sustainability.

Forward-thinking businesses have begun to look at their IT infrastructure to work out ways they can offset their carbon footprint and make themselves more sustainable. Many of these have found themselves turning to hybrid cloud, a solution that combines the best of both cloud offerings and on-premise IT infrastructure.

Understanding what is boosting a company’s carbon footprint is the first step on the road to change. Large data centres, huge servers, and inefficient use of IT resources are among three of the biggest contributors to environmental damage coming from the iGaming industry. Fortunately, hybrid cloud infrastructure and the latest technology platforms can help reduce all of these.

Using a hybrid cloud infrastructure can reduce waste, boost efficiency, protect critical resources and offer sustainable solutions for companies. Migrating away from older technology platforms and moving towards a more flexible newer architecture will reduce costs and is a major way of reducing your carbon footprint.

To make significant changes to their IT waste, businesses will need to ensure they are optimising their resources and becoming more efficient, and one way this can be achieved is through Fujitsu’s uScale product. This is a fully scalable as-a-service solution that allows businesses to scale as and when they need to. Doing so ensures that they are not wasting resources and, in turn, boosting their carbon footprint.

The as-a-service model provides plenty of flexibility and is an excellent solution for companies looking to change their environmental impact. As companies get bigger, it is easy to allow their carbon footprint to get out of control, but uScale allows companies to scale accordingly and adjust as and when they need to. This also saves companies money on multi-year investments in equipment that they do not need.

Of course, the benefits of making these changes and becoming more sustainable are also financial. An industry-wide shift towards sustainability and greener IT models means that those that embrace this and are at the forefront of change are also going to be more attractive to work with, as companies are looking at each other to find more ways of becoming sustainable. It is also becoming harder to ignore government initiative around reaching net zero, with targets being set for 2030, 2035, and 2050.

Fujitsu, alongside partners like Intel, is working tirelessly on initiatives that are both cost-effective and sustainable. This is also something that we encourage our partners to do, with carbon neutrality a major target industry-wide. Navigating ESG and sustainability initiatives can be incredibly difficult, so working with the right partner is imperative to success. You cannot simply switch a flip and make major changes to your company overnight,

The iGaming industry is growing rapidly, and it is important that this isn’t at the expense of the planet. Putting sustainability and ESG initiatives at the heart of your business model will not only help to secure the future of your business but also the future in general. There are many steps that we have to take collectively as an industry, and making sure you have the right cloud and technology infrastructure platform in place is an excellent place to start.