Digicode has a new Executive Director of iGaming, and he’s on a mission to generate profit and increase market growth. Welcome, Itai Zak.
Zak, a renowned business mogul, is known for his golden touch. His impressive track record includes transforming SBTech from a team of 60 to a powerhouse of 600 employees and driving a staggering 450 percent increase in profitability at GoWild Gaming. With such a proven history of success, it’s clear why he’s a highly sought-after figure in the industry.
Digicode has now placed the future of its iGaming success in his very capable hands, and he’s got big plans for driving the business forward, from solving third-party integration issues to new pricing strategies and delivering the best-in-breed tech.
Read on as iGaming Future’s Head of Content, Curtis Roach digs into the details to discover more of Zak’s ambitious plans for Digicode.
You have a wealth of experience in the iGaming industry, especially from your time as CEO at SBTech and GoWild Gaming. How do you plan to leverage this to help grow Digicode and reach its objectives?
“With over two decades of experience in the iGaming industry, including tenures as CEO at SBTech and GoWild Gaming, I am uniquely positioned to leverage my expertise to help Digicode achieve its objectives. My experience in leading both B2B and B2C organizations has provided me with a comprehensive understanding of the challenges iGaming suppliers and operators face. I am eager to utilize my extensive network of industry professionals to help businesses execute their strategies more efficiently and effectively.
“Digicode is a highly respected IT company with over 400 professionals, recognized for its independence and innovative technology solutions. As the new Executive Director of iGaming at Digicode, I am committed to driving the company’s growth and strategic direction in this dynamic industry. By providing strategic guidelines to product development and sales teams, I aim to deliver cutting-edge solutions tailored to the unique needs of iGaming operators.
“My track record in navigating complex regulatory environments and building and implementing effective strategies for ambitious growth will be instrumental in positioning Digicode for exciting advancements in its iGaming offerings. I am thrilled to join Digicode and contribute to its continued success in the iGaming market.”
What are the biggest challenges operators face with third-party integrations? How can these be overcome effectively?
“As the iGaming industry evolves rapidly, operators are increasingly confronted with the challenge of integrating a growing number of third-party solutions, such as content providers, payment systems, and marketing tools, while maintaining their core business operations and staying ahead of market dynamics. This complexity can make it difficult for operators to focus on their core product development and growth strategies.
“Digicode’s unique integration hub offers a powerful solution to these challenges. By providing a fast, reliable, and efficient integration service, operators can seamlessly incorporate the best-of-breed providers into their offerings without sacrificing their focus on core business functions. This approach not only saves time and resources but also ensures a more reliable and effective integration process due to Digicode’s deep expertise in the iGaming industry.
“Whether an operator is looking to add additional content providers, implement new payment solutions, or enhance their marketing capabilities, Digicode’s integration hub is designed to meet their specific needs. By leveraging Digicode’s expertise and tailored recommendations, operators can ensure a seamless and successful integration process, ultimately leading to a more robust and competitive iGaming solution.”
The revenue share model is one of the most popular frameworks for game content suppliers to adopt when working alongside operators. What business model has Digicode implemented instead and how will this help to add value to your clients going forward?
“Digicode has taken a unique approach in the industry by avoiding the prevalent revenue share model. Instead, we have implemented a business model centered around pre-defined costs tailored to the specific needs and complexities of our partners. This innovative approach allows us to support our clients as a reliable, trusted, independent technology partner. We believe in empowering our clients to focus on marketing, promoting their businesses, and innovating, while Digicode provides unwavering support every step of the way.
“Furthermore, unlike other providers who merely license their products and systems to clients, Digicode ensures that our clients have full ownership and control over their products. We believe in assuring our clients that their intellectual property rights are safeguarded. With Digicode, clients do not need to compete for priority over a shared license system with other clients. They can rest assured that any innovation they develop will always remain their intellectual property.
“At Digicode, we believe in offering a range of business models that are adaptable to our client’s diverse requirements. Our commitment to fixed costs, determined in collaboration with our partners based on service scope and complexity, ensures transparency and predictability in financial arrangements. This client-centric approach not only cultivates a stronger sense of ownership and control for operators but also facilitates a more agile and responsive environment for innovation and growth.”
Digicode is a US-based company. What do you see as the biggest growth drivers for the North American market and are there any other regions that Digicode are interested in targeting and why?
“Digicode maintains a strong presence in the North American market while also serving numerous clients in Europe and LATAM. The company’s extensive experience in these regions positions it well to address the unique challenges present in the North American market, such as regulatory hurdles, fierce competition, and the need for innovative solutions.
“The US market, in particular, has experienced significant regulatory changes in recent years, creating ample opportunities for innovation and consumer education. Digicode, with its rich history in the European and LATAM markets, is poised to guide and support US companies or those looking to enter the US market, offering tailored product mixtures and solutions. These offerings may include the development of unique slot games, robust cashier and payment gateways, efficient, responsible gaming systems, or even complete core platforms.
“Another noteworthy factor is that many US-based casinos lack extensive experience in online gaming. Digicode’s expertise enables it to assist these entities in bridging the gap and transitioning smoothly to the online space, ensuring their continued success in the iGaming industry.”
Editor’s Note:
The iGaming industry is rapidly growing and constantly evolving, which poses a challenge for operators who need to balance technical requirements and product development to support their growth.
However, Digicode claims to have a solution. Their integration hub facilitates easy integration of third-party systems such as payment systems, content providers, and marketing tools, resulting in more robust iGaming solutions.
What makes Digicode’s solution stand out from others?
Under Zak’s leadership, Digicode’s iGaming department has adopted a client-centered approach to costs, transparency, and intellectual property ownership. This approach provides operators with greater control over their products, facilitates a more agile and responsive environment for innovation and growth, and reduces costs.
As a result, operators no longer have to compete for licenses, pay a predefined pricing structure, and can instantly access iGaming solutions that help bridge the experience gap in new markets.
