Instant Win Gaming (IWG), an esteemed supplier in the iGaming sector offering eInstant games to NASPL/WLA-member lotteries, has elevated Jason Lisiecki to the role of Executive Vice President, Global.
Within this capacity, Lisiecki will leverage his extensive experience from the lottery sector and, notably, eInstant games. He will extend insights on optimal practices to advance program standards and stimulate sales growth to IWG’s international clientele. Furthermore, his responsibilities will encompass the strategic direction and product management of the company’s affiliations with North American lotteries.
Lisiecki’s association with IWG began over half a decade ago when he assumed the role of Vice President, North America. His primary focus was on the company’s lottery accounts and curating the content strategy throughout the region. His tenure at IWG has been marked by pivotal contributions in assisting multiple lotteries initiate and expand their eInstant programs. Among the lotteries he collaborated with are Atlantic Lottery, British Columbia Lottery Corporation, DC Lottery, Georgia Lottery, and several others.
Before his stint at IWG, Lisiecki dedicated eight years at the Michigan Lottery. During his tenure, he played a crucial role in the team responsible for the inception and roll-out of its eInstant program, recognized as one of the forerunners in the U.S. iGaming landscape.
Rhydian Fisher, CEO, IWG, said: “Jason’s promotion is thoroughly deserved, and I could not be happier to make this announcement. Jason has been instrumental to the success of IWG and the growth of the eInstant category in North America. I know he will serve as a highly valuable resource to our customers worldwide.”
Commenting on his new position, Lisiecki said: “Of course, I continue to be incredibly bullish about the eInstant category and innovation in the iLottery sales channel. I’m thrilled to step into this new role at IWG and look forward to partnering with all our lottery customers to support their momentum and unlock further opportunities.”
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