IWG, a leading provider of eInstant games to NASPL/WLA-member lotteries, has relaunched with the Kentucky Lottery Corporation. This follows the integration of its InstantRGS (remote game server) with International Game Technology’s (IGT) iLottery platform.
The partnership strengthens the existing relationship between IWG and IGT, and the Kentucky Lottery’s players are set to benefit from IWG’s innovative pipeline of InstantGames. These new games will complement the existing eInstant portfolio already supplied by IGT.
The Kentucky Lottery version of IWG’s popular Cash Expander game has been localized and branded as Kentucky Cash Drop, designed to appeal to Kentucky players.
The integration of IWG’s InstantRGS with IGT’s iLottery platform was completed in under four months, thanks to a new agreement between the two companies. With the Kentucky Lottery launch completed, IWG and IGT are well positioned to complete new integrations for additional lotteries on an accelerated schedule.
As a leading supplier of eInstant games, IWG’s partnership with Kentucky Lottery further strengthens its presence in the iGaming industry. The collaboration will provide players with an enhanced gaming experience while offering Kentucky Lottery the opportunity to expand its game offerings and grow its player base.
Rhydian Fisher, IWG CEO said, “It’s fantastic to have relaunched our eInstants in Kentucky, a move that will further strengthen the Lottery’s Instant Play offering and provide players with the very latest in eInstant entertainment. With our dozens of lottery integrations previously completed, the project between ourselves, IGT and the Kentucky Lottery went smoothly as expected; less than four months from IGT and IWG signing a contract to go-live. We’re excited for the future ahead with the Kentucky Lottery, and our supply of games for their players.”
Mary Harville, President and CEO, Kentucky Lottery Corporation added, “We’re excited to bring IWG’s InstantGames to our players. They will undoubtedly complement our existing Instant Play lineup and provide our players with new experiences to enjoy. We look forward to our collaboration with IWG and IGT to help us grow this important category of games.”
