Jelly Entertainment has completed the acquisition of Wundermachine, a well-established B2B supplier renowned for its social gaming technology and content. This acquisition is pivotal for Jelly as it positions itself for comprehensive expansion, enhancing its reach in crucial areas such as market presence, talent acquisition, distribution channels, and product delivery.
Wundermachine, with its base in Bochum, Germany, has been at the forefront of providing advanced software solutions to the social gaming sector. By integrating Wundermachine’s robust technology and seasoned expertise, Jelly is set to enhance its distribution network and bolster its omnichannel delivery, which remains a cornerstone of its business model. Jelly’s commitment to crafting engaging and accessible igaming experiences is further solidified through this acquisition, promising an omnichannel presence that caters to a diverse audience across casino, retail, and digital platforms.
The talent and technology that come with Wundermachine provide Jelly with a significant edge, expanding its talent pool, incorporating cutting-edge technology, and infusing innovative platform-level tools into its operation. This fusion of resources is anticipated to drive forward Jelly’s offerings in the real-money gaming sector, marking its evolution from a growing contender to a recognized B2B supplier within the igaming landscape.
Wundermachine’s team will continue to operate from their current headquarters, synergizing their expertise with Jelly’s strategic objectives. The igaming portfolio will soon be enriched with the launch of anticipated titles such as CleoPatrick®, Midas Riches, and Wicked Riches of Oz, underscoring Jelly’s ethos of entrepreneurship and innovation. Jelly’s strategy remains focused on differentiating its product offerings through a dynamic blend of progressive design and transformative gaming experiences.
In the context of igaming, this acquisition is a testament to Jelly’s forward-thinking approach and its commitment to enhancing player engagement through every touchpoint in the gaming ecosystem.
David Newstead, Managing Director of Jelly, expressed his enthusiasm, stating, “We are delighted to welcome the Wundermachine team into the Jelly family. They will be integral to Jelly’s ambitious growth as we enter new regulated markets across Europe, LatAm, North America and Canada. The business has the foundations to really push on and deliver its aggressive expansion plan for the next twelve months. I am very confident that this partnership will be a great fit, and the team look forward to working alongside the creative minds they’ve proven to be.”
Bjorn Kaufmann of Wundermachine also commented on the acquisition, saying, “Wundermachine was built to optimise the game development lifecycle; the team has honed its product and technology skills with some of the most successful companies in real-money and social gaming. We’re passionate people; about what we do and how we deliver it. Together; we are certain that, as part of Jelly, our teams will flourish.”