Kaizen Gaming Integrates BETER’s iGaming


In a noteworthy iGaming development, BETER, a distinguished provider of cutting-edge sports, esports, and live casino content, has forged a strategic partnership with Kaizen Gaming. This collaboration was facilitated by Betbazar, a global B2B iGaming marketplace.

Under the terms of this alliance, Kaizen Gaming will gain access to a range of BETER’s esports and sports offerings. This encompasses the widely acclaimed Setka Cup table tennis series and the popular ESportsBattle tournaments, with more disciplines poised to be introduced in the near future.

Offering live streaming round the clock, BETER covers an impressive tally of over 44,000 events monthly. By amalgamating real-time data with competitive odds, BETER ensures a dynamic and enriching betting experience, reinforcing its eminent position in the iGaming sector.

Gal Ehrlich, CEO at BETER, said: “Kaizen Gaming, with their industry-leading brands Betano and Stoiximan, is one of the most successful operators with an internationally renowned reputation, and we are thrilled to start collaborating with their team.

We believe that our wide range of engaging esports and sports betting content perfectly complements their existing products and will elevate their offering to the next level.”

Chuck Robinson, CRO at BETER, said: We are absolutely delighted to welcome Kaizen Gaming to our expanding group of partners.
“Our content offering, including both sports and esports, is some of the most exciting on the market, and working with a partner that is as established as Kaizen Gaming will help us take our products to even more players than ever before. Kaizen Gaming has a significant presence in various important international markets, and we look forward to a long and fruitful partnership.“

Christos Tzalavras, Senior Director of Sports & CX at Kaizen Gaming, said: Our aim at Kaizen Gaming is to provide our players with the most engaging and dynamic content available, and by partnering with BETER, we are enhancing our portfolio and our offering to all customers.
BETER`s content is a proven hit with audiences, and we can’t wait to work closely with them and expand our partnership even further in the near future.

Max Sevostianov, COO at BETBAZAR, said: “We’re excited to welcome Kaizen Gaming to our growing network of partners, with the valuable support of Betbazar. This collaboration signals a significant step in redefining the iGaming landscape.“

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