Kindred Group Brands Unibet and 32Red Agree Deal with SIS

Kindred Group, through its subsidiaries Unibet and 32Red, has signed a new long-term agreement with Sports Information Services (SIS), allowing the online operator to offer high-quality racing content to its customers.

The partnership extension will enable Unibet and 32Red customers across Europe and Australia to access over 35,000 horse races annually from more than 170 racecourses worldwide, including Africa, Australia, Europe, Latin America, and the United States. The comprehensive content offering also includes 38,000 greyhound races annually from the UK, Ireland, and Mexico.

SIS’s proven 24/7 end-to-end offering has been shown to increase revenues, and this latest agreement reinforces Kindred Group’s commitment to providing the best-in-class sports betting and igaming services to its customers.

The partnership extension is also a positive reflection of the commercial growth of SIS, with the supplier’s revenue-boosting services benefiting partners worldwide.

Alistair Gill, Racing Strategy Analyst at Kindred Group said, “This new deal enables us to continue serving our customers with the best racing content worldwide, providing them with regular action which is highly engaging at all times of the day. SIS is a valued partner, and we are very happy to extend our existing arrangement in the long-term as we continue to seek extended growth.”

Harri Hulatt, Commercial Sales Manager at SIS added, “Unibet is a long-term partner of ours, and it is very gratifying to secure the future of our premium racing content within its product portfolio. Unibet has significant reach across Europe and Australia, and its growth goals across regulated markets are closely aligned to our own.”

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