Lebull.pt Expands Portuguese Portfolio with Playson Partnership

In a strategic move to enhance its offerings in the Portuguese iGaming market, sports betting and casino operator Lebull.pt has partnered with Playson, a prominent digital entertainment supplier. This collaboration signifies Playson’s continued expansion in Portugal, solidifying its foothold in the region’s thriving iGaming landscape.

Through this agreement, Playson has seamlessly integrated a selection of its acclaimed slot titles into Lebull.pt’s platform. Among these titles are popular games like Coin Strike: Hold and Win, Power Crown: Hold and Win, and Diamonds Power: Hold and Win, known for their engaging gameplay and immersive features.

Since its launch in 2023, Lebull.pt has established itself as a key player in the regulated Portuguese market. Recently, the operator made headlines by announcing football icon Luis Figo as its ambassador, further bolstering its presence in the industry. With Playson’s content now available on its platform, Lebull.pt aims to enrich its gaming portfolio and attract a broader audience of players.

Looking ahead, Playson is committed to expanding Lebull.pt’s game library by introducing more innovative titles in the coming months. This strategic partnership aligns with Lebull.pt’s ambitious growth objectives, aiming to capture a larger share of the regulated iGaming market in Portugal.

As Playson continues to achieve success and growth in Portugal, this collaboration with Lebull.pt underscores the supplier’s dedication to advancing its European expansion strategy.

Blanka Homor, Sales Director at Playson, said: “We are pleased to gain further momentum in Portugal with Lebull.pt, adding some of our Hold and Win series to its portfolio.

“We have enjoyed a sustained period of growth in the thriving market as part of our expansion plans and we are delighted to help Lebull.pt strengthen its portfolio with our popular Hold and Win games.”

Tiago Pereira, Head of Portugal at Lebull, said: “Lebull.pt has enjoyed significant success since its launch last year and we are thrilled to add an esteemed provider like Playson to our list of partners.

“Playson is known for delivering high-quality entertainment to players and is a real asset to our portfolio.”