Delaware North, a global hospitality and entertainment company with a significant presence in the gaming industry, has appointed Lee Terfloth as its new Chief Interactive Gaming Officer. This move comes as the company accelerates its plans to expand its digital gaming offerings.
Terfloth brings extensive experience to the role, having held leadership positions at some of the most prominent land-based and online gaming operators in North America, including Borgata, Resorts Digital, Hard Rock, and most recently, Prime Sports, where he served as CEO.
In his new role at Delaware North, Terfloth will focus on two main objectives: expanding the Betly mobile sportsbook and casino brand into additional iGaming states and improving the operational efficiency of the company’s sportsbook business.
This appointment follows Delaware North’s decision to migrate its operations to Playtech’s robust online sportsbook and casino platform in Ohio, Arkansas, Tennessee, and West Virginia, further strengthening the company’s position in the growing iGaming market.
Jason Gregorec, president of Delaware North’s gaming division, said: “Lee Terfloth is a high-caliber senior iGaming executive who has played a key role in launching and growing interactive gaming divisions at some of the most established and renowned gambling operators in North America.
“We are delighted to be able to leverage this experience and knowledge as we ramp up our own online gaming division via our Betly brand, which has already gained traction in key online sports betting and iGaming states such as Ohio, Arkansas, Tennessee and West Virginia.
“I’d like to officially welcome Lee to the team and look forward to working with him as we deploy our ambitious plans for online gaming across regulated U.S. states,” Gregorec said.
Lee Terfloth, chief interactive gaming officer at Delaware North, added: “I’m thrilled to join Delaware North at a pivotal time for the business as it shifts up a gear with its activity in the online gaming space.
“Betly is an incredibly strong brand and now that we are migrating to the Playtech platform, we have the technological foundation to really level up our activity in terms of markets and the quality of the experience we offer to players.
“I have plenty of experience working with operators at this stage in their lifecycle and look forward to working with the incredible team we have in place to not only meet but exceed the goals the business has set for its interactive division,” Terfloth said.
