LEIA Partners with IWG for eInstant Game Supply to Five Lotteries

Instant Win Gaming (IWG), a foremost provider of digital eInstant games for WLA/NASPL-member lotteries, has recently formed a partnership with the Lotteries Entertainment Innovation Alliance (LEIA).

Through this alliance, five prominent LEIA member lotteries — Danske Lotteri Spil, La Française des Jeux (FDJ), Norsk Tipping, Svenska Spel, and Veikkaus — will be able to integrate and benefit from IWG’s diverse range of InstantGames.

The eInstant offerings from IWG will comprise both games developed by their in-house studio and custom content, designed to align with the unique themes and mechanics that resonate with each lottery’s distinct brand identity.

In the selection process, IWG outperformed its competitors, securing the top spot. Consequently, it will be the inaugural studio among two chosen entities to incorporate its InstantRGS (remote game server) and commence the delivery of its InstantGames to the aforementioned LEIA lotteries.

Rhydian Fisher, IWG CEO, said: “We are thrilled to have placed first in this competition and to have signed a new contract with LEIA. Our proven track record of developing localized and bespoke games for lotteries means we are well placed to meet the expectations of each LEIA member.”

Morten Eriksen, CEO of LEIA, said: “IWG’s track-record of producing successful games adapted to local market needs and proven effective processes was important factors when choosing IWG as one of our partners. We are looking forward to bringing IWG’s existing catalogue together with future innovative content live to the lotteries within LEIA.”

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