LeoVegas Group Divests BeyondPlay with Impressive ROI


LeoVegas Group has announced the divestment of its 25 percent stake in BeyondPlay, formerly known as SharedPlay, to venture firm Bettor Capital for EUR 1.9million, securing a 73 percent return on investment.

BeyondPlay rapidly grew from a nascent idea to an industry-leading player in its niche in less than two years. This successful divestment demonstrates LeoVentures’ prowess in driving growth and value creation as a top igaming incubator.

LeoVentures specializes in making strategic investments in companies with global potential and synergy with the LeoVegas Group’s portfolio.

Speaking about the divestment, Gustaf Hagman, Group CEO said “It has been truly incredible to watch BeyondPlay grow from an idea to a leader in its industry niche over the last two years. Karolina Pelc and her team have done an impressive job, and I know they are just getting started”.

“We look forward to maintaining our valued partnership with BeyondPlay, and wish them all the best in their continued growth.”

Karolina Pelc, CEO and founder of BeyondPlay, said “LeoVentures has been a fantastic acceleration partner for BeyondPlay, and we are grateful for the support received from the early days to date. We remain committed to a successful commercial partnership with LeoVegas Group and are excited for the next chapter of our journey. Looking to the future, securing the backing of such a prominent VC firm as Bettor Capital, among other hugely significant strategic industry investors, as part of a larger fundraising effort, is a powerful statement on our company’s growth trajectory. I am looking forward to announcing more details very soon.”

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