Light & Wonder, Inc., a global leader in the iGaming industry, has announced a strategic investment in Flows, a pioneering no-code automation platform. This investment underscores Light & Wonder’s commitment to fostering innovation and streamlining operations within the iGaming sector.
Having previously integrated Flows’ cutting-edge technology to launch a new operator-funded marketing jackpots feature, Light & Wonder has already witnessed the tangible benefits of Flows’ solutions. This feature has enhanced the value proposition for its partners, and there are plans to unveil more innovations in the near future.
This strategic investment is designed to empower Flows to expand into new markets and escalate its operational capabilities, setting the stage for significant global expansion. Flows’ platform is renowned for its ability to expedite development timelines and simplify integration processes through its advanced automation software, offering businesses a way to achieve operational efficiencies without the intricacies associated with traditional programming.
A testament to its innovative approach, Flows recently introduced a voice-activated tool that represents a leap forward in software development. This tool allows for the creation of complex omnichannel jackpots through voice or text commands, leveraging the latest in voice recognition technology, automation, and AI language models to revolutionize how software solutions are devised.
The partnership between Light & Wonder and Flows builds on a fruitful collaboration that has already delivered significant advancements in Light & Wonder’s marketing jackpot features, enhancing offerings across its extensive operator network. This new investment is poised to further accelerate the development of groundbreaking features and solutions, reinforcing Light & Wonder’s position at the forefront of technological innovation in the iGaming industry.
Dylan Slaney, CEO iGaming at Light & Wonder, said: “Having witnessed the power of Flows’ world-class technology through its network jackpots feature, it was a logical next step to invest in its dynamic platform.
“Flows’ platform is an essential resource for businesses across all sectors of the iGaming industry and beyond and we are delighted to offer the company our support and backing.”
James King, CEO of Flows, said: “With the backing of Light & Wonder, we can expedite our path to becoming a worldwide leader in codeless automation solutions. Their support will act as a catalyst, supercharging our growth and innovation across the board and accelerating our mission of making technology accessible and transformative for businesses everywhere.
“I’m incredibly excited for the journey ahead and the unparalleled opportunities this will unlock for Flows and our customers. Kudos to our team who have worked so hard over the last two and a half years to build Flows up to the business it is today.”
