LiveScore Group Appoints The iGaming Collective to Help Shape Product Vision and Roadmap

LiveScore Bet has appointed growth architect firm, The iGaming Collective (iGC), to help build out its product vision and strategy so as to best leverage the huge competitive advantage it has from its audience.

The iGC will work with key stakeholders from right across the business to understand customer problems & opportunities, and help build a renewed product vision and roadmap, whilst creating a clear customer-led outcomes and key results framework.

Ric Leask, Marketing Director at LiveScore Bet said: “Having just completed a review of the LiveScore Bet brand, we are now focused on ensuring that we are building the right products and experiences for our customers. We are very excited to be working with The iGaming Collective and bringing their work to life throughout the whole organisation.”

Sam Talbot, Partner at iGC commented: “LiveScore Bet is such a powerful business with a strong utility at its heart, that football fans just love. We couldn’t be more excited to help the team harness this strength by developing a robust and inspirational vision for its product.”

The iGaming Collective are growth architects for the increasingly regulated and competitive global iGaming industry. It is a body of highly and wide-ranging skilled professionals with senior level experience at Tier 1 operators, and beyond. Its Partners have worked together in the industry for many years, solving problems and opening up new opportunities for growth across different markets and verticals. It offers services across marketing, product, tech and commercial disciplines.

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