Lottomart has extended its partnership with UKTV’s Unmissable Entertainment programming strand across U&Dave and U&Gold, following a renewal agreement brokered by Channel 4 Sales.
The renewed deal provides Lottomart with continued visibility across a substantial volume of UKTV content, including over 15 hours of sponsored programming per week on U&Dave and 21 hours on U&Gold. The sponsorship includes branding across programme openers, closers, and ad break bumpers.
The programming lineup includes longstanding British favourites such as Live at the Apollo, The Office, Gavin & Stacey, Only Fools and Horses, and Blackadder. The agreement will see Lottomart maintain brand presence across these popular shows through 2025.
In addition to the renewal, Lottomart has expanded its media investment with Channel 4, increasing spend on traditional TV advertising across both owned and partner channels as part of a broader strategy to scale its brand presence within the UK igaming market.
Chris Ruddock, Commercial Director at Lottomart commented: “U&Dave and U&Gold offer timeless classics to its viewers and we’re delighted to be continuing with the sponsorship and aligning with their iconic content.
“We aim to offer unmissable entertainment at Lottomart where players can enjoy a fun and safe gaming experience, so it’s a perfect fit for us.”
