Glitnor Group’s flagship gaming brand, LuckyCasino, has marked its entry into the Ontario market.
Introducing the LuckyCasino brand to Canadian customers for the first time. This expansion represents a strategic move for the company, creating significant opportunities for growth and market presence.
Having established a strong foothold in the competitive and highly regulated Swedish casino market, LuckyCasino’s venture into Ontario is seen as a pivotal development. The launch in Ontario, which has been eagerly anticipated, signifies a major advancement in LuckyCasino’s expansion strategy.
Ontario has been a forerunner in Canada in terms of legalizing online gaming, having opened its market around 20 months ago. The province is recognized as a key influencer in setting a framework for legal gambling in Canada, potentially serving as a model for other regulatory bodies in the future.
Since the issuance of the first Ontario licenses, there has been a significant increase in legal online gambling activity among the province’s 15.6 million residents. Many players who previously frequented offshore casino sites have transitioned to operators sanctioned by the local regulator. This shift presents a prime opportunity for LuckyCasino to capitalize on the growing preference for government-approved gambling platforms.
LuckyCasino’s entry into the Canadian market is timely, positioning the brand to leverage the increased demand for regulated igaming services in Ontario. The brand aims to make a substantial impact with its unique range of content and offers, aligning with the evolving preferences of local players.
This expansion into Ontario aligns seamlessly with Glitnor Group’s broader strategy of establishing its B2C and B2B brands in various regulated markets. For Glitnor Group and LuckyCasino, this move into the Ontario igaming market is a significant milestone that is expected to enhance the company’s global reach and commercial prospects in the months ahead.
David Schwieler, Head of Brands and Business, said: “As a collective, Glitnor is always looking for new ways to expand our business by entering new regulated markets worldwide – and the Ontario launch of LuckyCasino will certainly create a number of exciting strategic opportunities for us going forward. “Not only will LuckyCasino be able to build on the phenomenal success and recognition that it’s already achieved in Sweden, but having the brand available in Ontario will soon allow us to distribute titles from our leading B2B brand, Swintt, within the market. As such, the expansion will open new possibilities for our company in future and we’re sure players are going to love what we have to offer.”
