Matchbook Partners with EveryMatrix for Enhanced Casino Integration
In a new collaborative venture, CasinoEngine, a prominent igaming integration and efficiency platform, will oversee the entirety of Matchbook’s casino functions. Complementing this, BonusEngine will be incorporated, offering tools that enhance user reactivation, acquisition, and retention, a strategy that’s consistently demonstrated superior outcomes.
Established in 2004, Matchbook has made its mark in the UK as a leading online betting exchange, gaining traction in the sports betting domain with its low-margin sports markets and innovative product portfolio. With the assistance of CasinoEngine, the goal is to amplify Matchbook’s auxiliary casino services, transforming it into a top-tier, multi-faceted digital entertainment platform with access to an expansive selection of top-performing games.
EveryMatrix, the force behind CasinoEngine, boasts commendable YoY metrics for top-tier casino clients. Specifically, in 2022, the Gross Gaming Revenue (GGR) for EveryMatrix’s partners exceeded €1 billion. The upward trend continued into 2023, with Q1 and Q2 registering revenues of €374m and €432m, indicating increases of 77% and 86% YoY compared to the same quarters in 2022.
In addition to the aforementioned integrations, Matchbook will employ JackpotEngine and BonusEngine, fortifying its igaming arm with adaptable jackpot customisation and a suite of foremost player incentive and bonus management utilities.
Stian Enger Pettersen, Head of CasinoEngine, EveryMatrix, said: “We’ve long admired Matchbook as one of the standout brands in the UK, so we’re delighted to be working with them to accelerate their casino business and take it to new heights through the power and possibilities of CasinoEngine and BonusEngine.
“We’ve shown time and again that our technologies, products and services combine like no other to create the ultimate casino productivity platform that drives both instant results and creates sustainable long-term growth for brands, no matter what market they are in.”
Malcolm Graham, CEO, Matchbook, said: “Our sports product is well recognised as best-in-class and, with our new partnership with EveryMatrix, we fully intend to replicate that success in casino creating the ultimate 21st century player experience with the latest personalised content, bonuses and rewards.
“I’m delighted to have EveryMatrix on board and we’re all looking forward to the journey ahead.”
