Kiron Interactive has launched its football-themed virtual sports title, Fans World Cup, with MaxBet in Serbia, extending the supplier’s presence in the country’s regulated betting market.
The game has been integrated into MaxBet’s platform as part of the companies’ existing partnership and is designed to complement live football betting with continuously available virtual matches.
Fans World Cup is built on Kiron’s GOAL Premier engine and features virtual fixtures involving internationally recognised football nations. The product includes betting markets such as full-time result, correct score, goalscorer and card outcomes.
According to Kiron, the launch is intended to provide football-focused content outside the live sporting schedule while offering players access to a range of betting options throughout the day.
The rollout expands Kiron’s content offering with MaxBet and forms part of the supplier’s broader strategy of distributing its proprietary virtual sports products through operator partnerships in regulated markets.
For MaxBet, the addition of Fans World Cup broadens its virtual sports catalogue in Serbia ahead of increased interest in football-related betting content.
Steven Spartinos, Co-CEO of Kiron Interactive, said: “Football continues to be the most popular sport across Europe, and Fans World Cup was developed to capture the passion and excitement of the World Cup currently taking place in the USA. We are delighted to see the game launch with MaxBet Serbia, a valued partner that shares our commitment to delivering high quality entertainment . This launch represents another important step in expanding the reach of our proprietary games portfolio across key regulated markets.”
Zeljka Jevic, Virtual Games Manager at MaxBet added: “We are always looking for innovative content that resonates with our players and strengthens our offering. Fans World Cup delivers a fresh take on virtual football, combining high quality visuals and a format that reflects the excitement of the international competition. This launch reinforces our successful partnership with Kiron and our shared commitment to delivering premium entertainment experiences to our players.”
