MGM Resorts Introduces BetMGM in the UK
MGM Resorts International has launched its BetMGM iGaming and online sports betting platform in the United Kingdom. This action is part of MGM Resorts’ expansion strategy for the BetMGM brand. The platform in the UK utilizes the technology from LeoVegas, a Swedish gaming company acquired by MGM Resorts.
The UK platform of BetMGM offers a range of features including jackpots, loyalty programs, sports promotions, and slot games. It is available on desktop and mobile web, with additional developments, like mobile applications, planned for release in the upcoming months. For more details, individuals can access betmgm.co.uk.
BetMGM, LLC, a joint venture between MGM Resorts and Entain, will oversee the BetMGM brand in North America, relying on the platform and technology supplied by Entain.
“BetMGM is a proven brand in the sports betting and iGaming space, and we look forward to welcoming international players into our platforms designed specifically for them,” said MGM Resorts CEO and President Bill Hornbuckle. “Today’s announcement represents a key step forward in our international growth strategy, which has been advancing rapidly since our acquisition of LeoVegas.”
“We’ve had great success in the U.S. and Canada with our BetMGM brand and we’re confident we can duplicate this success in other markets, beginning with the UK,” said Gary Fritz, President, MGM Resorts International Interactive. “The UK is a mature online gaming market, and we believe the BetMGM brand will provide distinct relevance to both sports bettors and iGaming consumers.”