Midnite has agreed a partnership with Wolverhampton Wanderers that will see the bookmaker become the club’s front-of-shirt sponsor for the 2026/27 season.
The agreement coincides with Wolves’ 150th anniversary season and follows Midnite’s previous football sponsorship activities with Sheffield United and Southampton during the 2025/26 campaign.
To mark the launch of the partnership, Midnite has introduced a fan engagement campaign called “This Season’s On Us”, offering supporters the chance to win season tickets and club merchandise.
Under the initiative, 50 Wolves supporters will be invited to answer a trivia question presented by former player George Elokobi. Successful participants will be entered into a draw to win season tickets for both the men’s and women’s teams.
The campaign will also include the giveaway of 20 Wolves shirts for the 2026/27 season.
Details of how supporters can participate will be announced through the social media channels of Wolves and Midnite.
The partnership adds Wolves to Midnite’s portfolio of sports sponsorship agreements as the operator continues to increase its visibility in the UK betting and iGaming market.
Andrew Mook, Midnite’s Head of Brand Marketing, said: “Wolves are a huge club with a rich history, and we’re honored to be sponsoring them during their 150th anniversary year.
“At Midnite we’re committed to putting fans first with our initiatives and we’ve shown that with our sponsorships of Sheffield United and Southampton last season, and the World Snooker Tour.
“Wolves will be no different, and this is just the first way we’re showing up in what will be a packed year of activities. We can’t wait to get down to Molineux and see the team in action.”
David Thomson, Wolves’ Head of Partnerships, added: “We’re pleased to have agreed this vitally important Principal Partnership with Midnite in what is such a big year for the club both on and off the pitch.
“Midnite is a progressive and ambitious company that shares our desire to innovate and engage supporters in new ways and this partnership represents an exciting opportunity for both organisations to give back to the fans that make this club what it is.
“We’ve been particularly excited to hear about the Midnite team’s plans for the coming weeks and months, and we’re delighted to be working together on some truly unique and innovative campaigns across this landmark season.”
